The 2024 iterations of the Hyundai Santa Fe and Kona have made a remarkable impact, earning a coveted spot on Autotrader's list of Best New Cars for the year. This honor is a reflection of the vehicles' exceptional attributes, from their aesthetic allure to their dynamic capabilities. The Santa Fe and Kona have distinguished themselves among a myriad of contenders, demonstrating Hyundai's prowess in creating vehicles that not only meet but exceed the benchmarks of their categories.
Autotrader's editorial team, composed of seasoned automotive experts, meticulously assessed a wide array of vehicles, taking into account factors such as interior luxury, technological sophistication, and the overall driving experience. The Santa Fe and Kona emerged as leaders, setting new standards for what consumers can expect from their vehicles.
Olabisi Boyle, Hyundai Motor North America's senior vice president, expressed pride in the recognition bestowed upon the Santa Fe and Kona by Autotrader. Hyundai's approach to vehicle design is deeply rooted in understanding and addressing the diverse preferences of today's drivers. The company's strategic focus on offering a variety of powertrains, including traditional internal combustion engines and innovative electrified options, underscores its commitment to providing customers with choices that align with their lifestyles and values.
The accolades from Autotrader serve as a reaffirmation of Hyundai's dedication to not just meeting but surpassing customer expectations, thereby enhancing the overall automotive experience for drivers across the nation.
Matt Degen, a senior editor at Cox Automotive, shared his initial impressions of the Kona, noting its avant-garde design and particularly its striking front end. Despite its forward-looking aesthetics, the Kona offers a driving experience that is both intuitive and enjoyable, encapsulating a fresh perspective on the subcompact SUV segment and delivering exceptional value.
The Kona's design and performance have been crafted to resonate with consumers seeking a vehicle that is both innovative and accessible, blending the thrill of the new with the comfort of the familiar.
Eric Brandt and Rob Nestora, senior editors at Cox Automotive, commented on the Santa Fe's design, which takes the prevalent boxy trend in midsize SUVs and infuses it with a distinctive flair. The Santa Fe's design is not only aesthetically pleasing but also practical, with an additional row of seats that caters to the needs of larger families. The vehicle's robust and appealing appearance has captured the attention of industry experts and consumers alike.
The Santa Fe's ability to stand out in a crowded market segment is a testament to Hyundai's innovative approach to design and functionality, offering a vehicle that is both desirable and accommodating.
Autotrader stands as a leading authority in the automotive industry, offering a platform that connects car shoppers with their ideal vehicles. With a focus on providing insights and leveraging technology to enhance the car shopping experience, Autotrader has established itself as a trusted source for consumers looking to purchase new, used, or Certified Pre-Owned cars.
The brand's commitment to delivering comprehensive marketing and retailing solutions is evident in its ability to guide both consumers and dealers through the intricacies of the automotive market, ensuring a seamless connection between online and in-store experiences.
Hyundai Motor America has consistently demonstrated its capacity for innovation, offering a lineup of vehicles that are rich in technology and aligned with the company's vision of 'Progress for Humanity.' With significant operations across the United States, including its North American headquarters and various R&D facilities, Hyundai has made substantial contributions to the U.S. economy and job market.
The company's commitment to technological advancement and customer satisfaction is evident in its comprehensive approach to vehicle design and manufacturing, ensuring that each model meets the high standards expected by today's discerning consumers.