Industry veteran Britney Pai has been selected to serve on the esteemed Entertainment Jury at Dubai Lynx 2025. This prestigious appointment acknowledges her significant contributions to the entertainment sector in Greater North Asia. As part of a global panel comprising leaders from 28 markets, Britney will play a pivotal role in recognizing and promoting creative excellence in the Middle East and North Africa (MENA) region. Her expertise in blending creativity with technology and data-driven insights will undoubtedly set new standards for innovation in the industry.

Pai's career is marked by her strategic leadership and innovative approach to entertainment marketing. In her current role as the head of entertainment for Greater North Asia at dentsu, she has transformed the company’s legacy into a powerful force for business and brand growth. By leveraging dentsu’s unique position in the entertainment world, she has created unparalleled opportunities for brands to engage with global entertainment ecosystems. Through her efforts, she has crafted distinctive brand narratives that resonate with audiences worldwide, combining creativity, cutting-edge technology, and insightful data analysis.

Prior to her current position, Britney held the role of chief growth officer for Dentsu Creative in China. During her tenure, she spearheaded initiatives that fostered local expertise while maintaining a global perspective. She was instrumental in developing specialized capabilities such as Entertainment & Sports Creative and Wellness marketing, which have significantly contributed to the success of both the company and its clients. Under her guidance, teams across various locations collaborated seamlessly to achieve business objectives and enhance client reputations.

The appointment of Britney Pai to the Dubai Lynx 2025 Entertainment Jury underscores her influence and expertise in the field. Her involvement promises to elevate the standards of creativity in the MENA region, setting a benchmark for future endeavors. With her wealth of experience and forward-thinking strategies, Britney is poised to make a lasting impact on the entertainment industry, driving innovation and excellence forward.