As the cultural landscape of the Middle East continues to evolve, GRAZIA is at the forefront, bringing readers the latest and most exciting developments in fashion, beauty, and culture from the region and beyond. From the debut of Fendi Casa in Saudi Arabia to the transformation of the Giza Pyramids into an open-air museum, this article explores the dynamic and multifaceted nature of the Middle East's burgeoning creative scene.

Unlocking the Allure of Middle Eastern Luxury and Artistry

Fendi Casa Arrives in Saudi Arabia

Fendi Casa, the luxury furniture and home accessories brand, has officially launched its first store in Saudi Arabia, introducing its stunning range of products to the Middle Eastern market. Strategically positioned in the heart of Riyadh on the renowned Tahliya Street, the flagship store offers a carefully curated selection of Fendi Casa's product line. Designed under the expert guidance of Fendi's headquarters architecture team, the store highlights the brand's signature Italian craftsmanship and design with an avant-garde approach tailored to Saudi tastes, allowing clients to immerse themselves in Fendi Casa's signature elegance and style.

Giza Pyramids Transformed into an Open-Air Museum

The Giza Pyramids, one of the most iconic landmarks in the world, have undergone a remarkable transformation, becoming an open-air museum from October 24 to November 26. The "Forever is Now" exhibition, curated by Nadine Abdel Ghaffar, brings together 12 international artists to explore how art can connect our history to the present. Through various artistic mediums, including light installations, sculptures, and digital works, the exhibition aims to merge ancient history with contemporary art, offering visitors a unique and immersive experience.

Rally A'Shira: Empowering Women in Saudi Arabia

Luxury watchmaker Richard Mille made history with the debut of Rally A'Shira, the first all-female regularity rally in Saudi Arabia. This exhilarating event, which ran from October 16 to 21, celebrated women's empowerment and provided a thrilling journey through the Kingdom's most breathtaking terrains. By creating this groundbreaking rally, Richard Mille has not only showcased the exceptional driving skills of Saudi women but also highlighted the country's commitment to fostering an environment that supports and empowers female participation in sports and outdoor activities.

Prada's Pioneering Leap into Space Exploration

In a remarkable announcement, it has been confirmed that the first woman to set foot on the moon will be wearing a Prada spacesuit. The Italian fashion house, in collaboration with Axiom Space, has created a custom-designed suit for renowned astronaut and engineer Christina Koch. This momentous occasion not only marks a significant achievement for women in exploration but also signifies the intersection of fashion and space travel, pushing boundaries and redefining the concept of luxury.

Zimmermann Expands its Middle Eastern Footprint

Australian luxury fashion label Zimmermann has made its debut in Saudi Arabia with the opening of a stunning boutique that captures the brand's bohemian spirit. The new location at the Kingdom Centre in Riyadh offers a range of ready-to-wear collections that blend femininity and contemporary style. This is the label's second store in the Middle East, the first being in the UAE, indicating the growing interest in luxury fashion within the region.

Guerlain's Artistic Collaboration with Shourouk Rhaiem

Guerlain, the renowned French beauty brand, has teamed up with acclaimed Tunisian-French artist Shourouk Rhaiem for its "Be Extraordinary" holiday collection. The dazzling, rhinestone-covered collection perfectly captures the holiday spirit, transforming Guerlain's iconic and classic items into true works of art. This collaboration showcases the brand's commitment to innovation and its ability to seamlessly blend luxury with artistic expression.

Beauty Brands Thrive in the UAE

The beauty scene in the UAE is thriving with the recent launches of Kosas, Ilia, Glossier, and Saie Beauty. These brands, renowned for their commitment to inclusivity and innovation, are each bringing a unique approach to beauty, focusing on clean ingredients and innovative formulas that cater to a diverse audience. The arrival of these brands in the UAE not only expands the region's beauty offerings but also reflects the growing demand for high-quality, conscious cosmetics.

Red Sea International Film Festival Shines a Spotlight on Global Cinema

The Red Sea International Film Festival continues to captivate audiences with its diverse and compelling lineup of films. The festival has unveiled its list of favorites for 2024, a selection of 12 standout films that have already garnered international acclaim. This year's selection promises to deliver diverse narratives and innovative storytelling, expected to attract global attention. The festival will take place from December 5 to 14 in the vibrant Al Balad district of Jeddah, a UNESCO World Heritage site, further enhancing the cultural experience for attendees.

Chopard Celebrates Luxury and Legacy in the UAE

Chopard, the renowned Swiss watchmaker, has launched the limited-edition Alpine Eagle 41 Darashan in the UAE. This exclusive wristwatch, limited to just 25 pieces, is not just a timepiece but a testament to Chopard's long-standing partnership with Seddiqi and Sons, as well as a tribute to an eagle that set the record for the highest bird flight ever recorded from a man-made structure (Burj Khalifa) in 2015. This collaboration showcases Chopard's commitment to craftsmanship, innovation, and its deep-rooted connection to the Middle Eastern market.

Missoni Brings its Vibrant Aesthetic to Drift Beach Dubai

The iconic Italian fashion house Missoni has taken over Drift Beach Dubai, infusing the venue with its distinctive and visually striking aesthetic. This limited-time collaboration promises a vibrant atmosphere, merging luxury fashion with a beachside experience, appealing to both locals and tourists. The Italian brand's renowned patterns and bold colors inspired by the sea will adorn the pool and beach areas, creating an immersive and unforgettable experience for visitors.

Van Cleef & Arpels Unveils a New Flagship in Dubai

Van Cleef & Arpels, the renowned French jewelry and luxury goods brand, has launched a new store in the Middle East, showcasing its iconic and classic collections of fine jewelry, watches, and fragrances. The boutique's elegant design reflects the brand's commitment to artistry and sophistication, offering a refined atmosphere for customers. The newly redesigned space provides an immersive journey through the Maison's universe, with different private salons offering shoppers insight into various elements of Van Cleef & Arpels' world.