New Brunswick, NJ is set to host its 12th Annual Tackle Sickle Cell community blood drive on Sunday, February 23. This significant event, organized by the Tackle Sickle Cell initiative, Embrace Kids Foundation, and Robert Wood Johnson University Hospital (RWJUH), celebrates a decade of collaborative efforts aimed at addressing critical blood shortages and supporting individuals affected by sickle cell disease. The blood drive will take place from 10 a.m. to 4 p.m. in RWJUH’s Arline and Henry Schwartzman Courtyard. Over the years, this initiative has collected 1,900 units of blood, positively impacting up to 2,800 patients. The event underscores the importance of maintaining an adequate blood supply for various medical treatments and emphasizes the need for specific blood types that cater to diverse patient populations.

The blood drive has become an integral part of RWJUH's Black History Month activities, raising awareness about the unique challenges faced by those with sickle cell disease. The hospital, as a Level I Trauma Center with advanced programs in cardiovascular care, transplantation, orthopedics, and neurosurgery, relies heavily on a consistent supply of blood and blood products. The support from donors and community partners like Embrace Kids and Tackle Sickle Cell ensures that clinicians have the resources needed to address serious medical issues and provide patients with the best chance for recovery.

Twin brothers Jason and Devin McCourty, former NFL players and Rutgers University football stars, have been instrumental in promoting the blood drive. Since retiring from professional football, they continue to dedicate their time to this cause, visiting with donors, fans, and patients while also donating blood themselves. Their involvement has significantly boosted participation and awareness, making the event a success year after year.

The event not only highlights the critical need for blood donations but also educates the community about sickle cell disease, which disproportionately affects African Americans, Latinos, and people of Caribbean, Middle Eastern, Indian, and Mediterranean descent. To encourage participation, all donors will receive a commemorative t-shirt and refreshments, while those who register online will be given a $10 gift card to Hansel n’ Griddle. Additionally, potential donors can find more information and eligibility requirements on the official website or through email inquiries.

Through this annual blood drive, New Brunswick continues to demonstrate its commitment to improving healthcare outcomes for those battling sickle cell disease. The partnership between Tackle Sickle Cell, Embrace Kids Foundation, and RWJUH exemplifies the power of community collaboration in addressing critical health needs. The event serves as a reminder of the ongoing importance of blood donation and the impact it has on saving lives.