The Lebanese fashion house Elie Saab has unveiled an innovative fragrance line in partnership with Give Back Beauty, a leading name in luxury beauty. This collaboration marks a significant step for the brand, seamlessly blending its couture essence with sustainable practices to create a collection that resonates with modern consumers' values.

Discover Timeless Femininity in Every Bottle

Capturing Couture in Aromatic Form

Elie Saab’s new fragrance line exemplifies the brand's dedication to capturing its couture elegance in aromatic form. Known for exquisite craftsmanship in fashion, Saab now extends this artistry into the world of perfumery. The fragrances aim to evoke the sophistication and allure synonymous with the label, offering a luxurious sensory experience that mirrors the brand’s high-fashion roots.The bottle design draws inspiration from the pomegranate, symbolizing abundance and vitality. Perfumers Aurélien Guichard and Leonardo Lucheze at Takasago have crafted a unique blend of red roses, rose essence, neroli, voluptuous jasmine, cherry accents, woody notes of oak moss, patchouli, ambroxan, and a special ingredient called ‘Love Accord’. Each element contributes to an intense and captivating aroma that encapsulates timeless femininity.

A Campaign of Grace and Glamour

The launch campaign features supermodel Candice Swanepoel, embodying the spirit of the new fragrance. Wearing an elegant couture look adorned with intricate embroidery and glittering crystals, Swanepoel captures the essence of the brand’s commitment to elegance and empowerment. This visual narrative underscores Saab’s ability to translate its fashion ethos into a compelling olfactory experience.

Sustainability Meets Luxury

This extension aligns with Give Back Beauty’s expertise in translating luxury fashion into high-end fragrances while emphasizing sustainability. Leveraging innovative and eco-friendly practices, the partnership ensures that each creation is as enduring and glamorous as Saab’s couture designs. By reaching a broader audience through premium fragrances, Saab maintains its identity while innovating and strengthening its sustainability credentials, aligning perfectly with today’s consumer values.

From Fashion Runway to Perfume Shelf

Saab’s foray into fragrances represents a seamless transition from high fashion to high perfumery. The brand’s narrative of elegance and empowerment continues to resonate with its clientele, ensuring that each bottle tells a story of sophistication and timeless beauty. This venture not only enhances the brand’s portfolio but also solidifies its position as a leader in both fashion and fragrance industries.

Expanding Horizons

The new fragrance line is expected to open new markets for Saab, tapping into the growing global demand for premium fragrances. By maintaining its core identity while embracing innovation, Saab sets a benchmark for luxury brands seeking to connect with contemporary consumers. This strategic move positions the brand for continued success and relevance in the ever-evolving world of luxury goods.