As the highly anticipated film adaptation of the hit Broadway musical "Wicked" approaches its November 27th release, brands across fashion, beauty, and lifestyle categories have eagerly embraced the opportunity to captivate audiences with enchanting collaborations. From Bloomingdale's to Crocs, these partnerships have seamlessly woven the iconic characters and aesthetics of Elphaba and Glinda into a diverse array of consumer products, offering fans a chance to immerse themselves in the magical world of Oz.

Unlocking the Wicked Wardrobe: Brands Bring the Characters to Life

Bloomingdale's Enchants with Exclusive "Wicked Good" Collection

Bloomingdale's has launched a "Wicked Good Holiday" campaign, partnering with Universal Pictures to offer an exclusive Aqua collection featuring over 70 items influenced by the film's costume designer, Paul Tazewell. The collection spans women's and kids' apparel and accessories, seamlessly integrating the contrasting color palettes and aesthetics of Elphaba and Glinda. Beyond the curated collection, Bloomingdale's is also introducing more than 100 exclusive products through an Emerald City-themed pop-up, showcasing 150 brands like Béis and La Mer. The collaboration further extends to in-store experiences, custom "brown bags," and a 59th Street window unveiling, creating a truly immersive shopping experience for "Wicked" enthusiasts.

Eugenia Kim Crafts Enchanting Headpieces for Elphaba and Glinda

Renowned milliner Eugenia Kim has unveiled a collaboration with Universal, launching a capsule collection of hats and headpieces inspired by the lead characters of "Wicked." The 14-piece collection celebrates the film's theatrical release, with Elphaba-inspired items featuring bold black and green tones, complemented by "Defying Gravity" embroidery, while Glinda's influence is evident in the pale pink designs adorned with bows and paillettes. Priced between $125 and $495, these statement accessories offer fans a chance to channel the iconic witches of Oz.

Camilla Casts a Spell with Vibrant "Wicked" Capsule

Australian resortwear label Camilla has partnered with NBCUniversal's Universal Products & Experiences to create an 85-piece capsule collection coinciding with the "Wicked" film's release. The range, available globally in Camilla stores and on camilla.com, features three exclusive prints that capture the essence of the musical's characters and themes. From silk dresses to embellished bomber jackets, the collection spans women's, men's, and children's wear, as well as accessories, with prices ranging from $329 to $2,999.

Gap Brings the Emerald City to Life with Vintage-Inspired Collection

Gap has introduced a limited-edition 20-piece capsule collection aligned with the upcoming "Wicked" film. Suitable for both kids and adults, the collection utilizes the film's signature pink, green, and black colorways, representing the lead characters Elphaba and Glinda. The range includes items such as the Kids Wicked Vintage Soft Ruffle Hoodie and the adult Wicked Vintage Soft Logo Hoodie, available on gap.com and in select Gap stores.

Rebecca Minkoff Crafts Chic Handbags for the Witches of Oz

Fashion designer Rebecca Minkoff has launched a collaboration with the "Wicked" film, introducing two handbags that reflect the distinct styles of Elphaba and Glinda. The Edie Flap Shoulder Bag and the G Top Handle Bag, priced at $298 and $398 respectively, integrate elements from the film's characters and became available on RebeccaMinkoff.com on October 17th, with a select Bloomingdale's in-store launch on November 13th.

Vera Bradley Casts a Spell with Emerald City-Inspired Collection

Beloved lifestyle brand Vera Bradley has launched a limited-edition "Wicked" collection featuring 35 items inspired by the Emerald City and its characters. The product range includes handbags, accessories, travel items, apparel, and home décor, each piece reflecting the thematic designs associated with Glinda and Elphaba.

Aldo Enchants with Comfortable, Character-Inspired Footwear

Footwear retailer Aldo has partnered with Universal Products & Experiences to create a limited-edition "Wicked" capsule collection. The 33-piece range includes men's and women's footwear, handbags, and accessories that showcase styles inspired by the characters Elphaba and Glinda. Incorporating Aldo's Pillow Walk technology for enhanced comfort, the collection is a must-have for fashion-forward "Wicked" fans.

Justice Caters to the Younger Witches with Enchanting Offerings

Tween-focused retailer Justice has launched a collaboration with the upcoming "Wicked" movie, offering a collection that includes skirts, dresses, tops, accessories, and more. Targeting the film's younger audience, the range features items suitable for holiday gifts, such as stationery sets, mini backpacks, and pink-and-green pajamas, as well as character-inspired accessories like a butterfly backpack and a BFF necklace.

Bombas Weaves Friendship and Acceptance into "Wicked" Socks

Sock brand Bombas has partnered with "Wicked" to create a 12-sock collection inspired by the musical's characters Elphaba and Glinda. The designs incorporate elements like sparkly marl and frilly hems, reflecting the contrasting personalities of the witches. Aligning with the themes of friendship and acceptance, Bombas has committed to donating a pair of socks to organizations like Miracle Messages, Neighborhood Coalition for Shelter, and Riverfund for every pair purchased from the collection.

Ground Up International and Walmart Bring the Witches' Footwear to Life

Footwear brand Ground Up International has collaborated with Walmart to release a line of high-top sneakers inspired by the upcoming "Wicked" film. These sneakers feature silver sugar glitter under the glass and classic white twill laces, available in pink and green ombre colorways representing Elphaba and Glinda. The shoes also include bumper messages "Defy Gravity" and "Perfectly Pink," further connecting them to the musical's iconic characters.

Cambridge Satchel Crafts Chic Handbags for the Witches of Oz

The Cambridge Satchel Company has launched a "Wicked" collaboration, featuring a collection that integrates the iconic colors and textures of the show's characters, Glinda and Elphaba. The line includes a variety of handbags and accessories in "Wicked Green" and "Popular Pink," adorned with materials such as glitter and velvet. The collection aligns with contemporary trends and has been featured in the promotional materials for the upcoming "Wicked" film, with star Ariana Grande showcasing pieces from the range.