At the venerable age of 90, Giorgio Armani continues to captivate the fashion world with his timeless elegance. The renowned designer has recently unveiled several milestones that highlight his enduring influence. A dazzling runway event in New York marked his birthday year, while the inauguration of Palazzo Armani in Paris last month has further solidified his status as a global icon. Younger generations are rediscovering his iconic designs from the '80s and '90s, fueling renewed interest in his brand. Additionally, Armani's recent runway shows have received critical acclaim, and celebrity endorsements, such as Demi Moore wearing Giorgio Armani Privé at the Golden Globe Awards, underscore his continued relevance.

The latest addition to Armani's legacy is a sophisticated Emporio Armani pop-up store within Selfridges' prestigious Corner Shop. This new retail space draws inspiration from the Milanese concept store at Manzoni 31, blending minimalist aesthetics with warm Italian charm. Featuring materials like glass, concrete, bamboo, and chrome, the store creates an immersive environment for visitors. The centerpiece will showcase the S/S 2025 collections for men and women, along with a range of modern accessories. Interactive installations, including dramatic floral displays inspired by Japanese Ikebana and a curated selection of books on fashion, design, and architecture, invite shoppers to explore and engage with the brand in a unique way.

Beyond fashion, the Emporio Armani experience extends into culinary delights. An outpost of Armani/Dolce offers exquisite chocolates crafted by Guido Gobino, alongside hot beverages and pastries, providing a serene retreat from the bustling Oxford Street. This multifaceted approach not only celebrates Armani's half-century of innovation but also invites a new generation to appreciate the depth and breadth of his creative vision. Through these initiatives, Armani demonstrates that creativity knows no bounds and remains an inexhaustible force for artistic expression and cultural enrichment.