The fashion division of GL Events has undergone a significant transformation, rebranding itself as The Creative Pole. This new identity aims to address the evolving global market by fostering cross-disciplinary collaboration and strategic expansion. With a focus on geographical, sectoral, and thematic integration, The Creative Pole brings together three major brands—Première Vision, Tranoï, and Fashion Source—under one umbrella. This initiative not only strengthens the company's position in the fashion industry but also introduces innovative themes and services that cater to diverse needs.

The Creative Pole is set to redefine the way fashion events are organized and experienced. By integrating various sectors and expanding geographically, it offers unique opportunities for creators, designers, and professionals. Additionally, the introduction of new themes such as beauty and innovation will provide fresh inspiration and networking opportunities for attendees. The entity will also launch an International Observatory of Creation to analyze industry trends and challenges, further enhancing its role as a hub for creative industries.

A New Era of Strategic Integration

The rebranding of GL Events' fashion division into The Creative Pole signifies a shift towards a more integrated and strategic approach. Under this new banner, Première Vision, Tranoï, and Fashion Source will continue to operate with their distinct identities while benefiting from enhanced collaboration. This move aims to create a robust international community of over 440,000 professionals across three continents, united by a common vision of innovation and excellence.

The Creative Pole's strategy involves leveraging the strengths of each brand to foster cross-sectoral integration. For instance, Tranoï Tokyo and Première Vision Montreal represent strategic geographic expansions that broaden the reach of these events. Moreover, the introduction of themed editions, such as Craftsmanship in February and Innovation & Tech in September, caters to specific industry needs. These initiatives ensure that fashion companies can find inspiration and solutions tailored to their requirements. The June edition of Blossom PV further exemplifies this commitment to offering diverse and timely content. By focusing on high craftsmanship and innovation, The Creative Pole aims to become a comprehensive resource for all stakeholders in the creative sector.

Inspiration and Innovation at the Forefront

Beyond traditional trade shows, The Creative Pole seeks to serve as a source of inspiration and networking for the fashion industry. It plans to introduce new themes and expand offerings to meet the evolving needs of fashion companies. For example, the inclusion of beauty elements at Première Vision Paris in September 2025 opens up new growth opportunities. This approach aligns with recent partnerships between fashion and beauty, highlighting the potential for synergies that add value and attract new resources.

The Creative Pole's strategy emphasizes understanding the broader needs of fashion companies rather than focusing solely on textile exhibitors. By positioning itself as a hub for inspiration, it aims to support fashion companies in navigating global challenges. The launch of the International Observatory of Creation will provide annual insights into industry trends and challenges, helping stakeholders anticipate transformations. Florence Rousson, the general manager, envisions this first year as a pivotal period for listening to all stakeholders and uniting complementary expertise under one banner. This unified approach ensures that The Creative Pole remains at the forefront of innovation and creativity in the fashion world.