In an exciting development for the entertainment industry, Inowize, a company known for its innovative interactive experiences, has entered into a strategic partnership with Warehouse of Games, a leading provider of arcade games and rides for family entertainment centers (FECs) in the Middle East. This collaboration aims to introduce Inowize's QBIX immersive gaming room to a broader audience across the Middle East and North Africa (MENA) region. The new distribution agreement will leverage Warehouse of Games' extensive network and market expertise, allowing QBIX to reach more venues and enhance guest experiences. The QBIX attraction features a compact design with advanced 5D effects, multi-language support, and automated processes, making it an ideal addition to FECs looking to diversify their offerings.

Expanding Horizons: A New Era of Entertainment in the MENA Region

In the heart of Dubai, where innovation meets tradition, Warehouse of Games has been appointed as the exclusive distributor of Inowize's QBIX immersive gaming room for the MENA region. This partnership comes at a time when there is growing demand for social and immersive gaming experiences. Stefan Murariu, the head of global sales at Inowize, highlighted that this collaboration would enable them to expand their presence and offer a high-energy, replayable experience to more locations. Yuhanis Nawasreh, representing Warehouse of Games, expressed enthusiasm about this partnership, stating that their deep-rooted network and market knowledge would help elevate guest experiences and generate new revenue streams for operators. QBIX, already established in the region, promises to set a new standard in family entertainment.

The QBIX gaming room offers a unique blend of technology and fun, designed to maximize enjoyment within a compact space. It supports up to six players and features 5D effects like wind blasts and a motion floor, alongside a 270-degree screen projection and handheld controllers. The games are available in six languages, ensuring accessibility for a wide audience. Additionally, the attraction boasts high throughput and cost-effective, automated onboarding and exit processes, making it an efficient and profitable option for FECs.

QBIX will make its debut at the DEAL Expo in April 2025, held at the Dubai World Trade Centre. Attendees can witness live demonstrations of the gaming room’s cutting-edge features, including its multi-game library and fully automated operation. This event promises to be a showcase of the future of family entertainment, offering FECs a glimpse into how they can enhance their offerings and attract more visitors.

Inowize recently demonstrated the potential of QBIX at IAAPA Expo 2024, emphasizing its ability to drive profits for FECs. With this new partnership, the stage is set for QBIX to become a cornerstone of family entertainment across the MENA region, setting new benchmarks for immersive and interactive gaming experiences.

From a journalist's perspective, this partnership between Inowize and Warehouse of Games signifies a significant leap forward in the evolution of family entertainment. By combining cutting-edge technology with a deep understanding of local markets, these companies are poised to revolutionize the way people experience gaming. For readers, this news brings the promise of more engaging and diverse entertainment options, both for families and operators looking to thrive in a competitive industry. This collaboration sets a precedent for future innovations in the field, encouraging other players to explore similar partnerships and push the boundaries of what is possible in family entertainment.