In the world of cosmetics, Isamaya Ffrench has established herself as a trailblazer, known for her unique vision and technical expertise. Following her successful collaborations with fashion icons such as Vivienne Westwood and Björk, Ffrench launched her eponymous brand, Isamaya Beauty. This venture quickly gained attention for its unconventional yet high-performance products, packaged in striking designs that challenge traditional beauty norms.
The latest addition to her portfolio is the Core Collection, a lineup of essential multi-purpose products designed to redefine modern beauty. Ffrench emphasizes empowerment through self-expression, offering tools that allow individuals to feel confident in their truest selves. The collection features skincare-infused makeup housed in sleek, chrome packaging, reflecting both strength and timelessness.
Among the standout products in the Core Collection is the Color Correcting Serum, available in six shades tailored to various skin tones. This serum not only evens out pigmentation but also brightens the complexion with ingredients like rosebay willowherb. Another highlight is the Sculpting Stick, which comes in 11 diverse shades, providing hydration and protection while defining facial features.
Beyond these innovations, the Skin Enhancing Duo combines blush and highlighter in one compact, melting seamlessly into the skin for a natural glow. The Metal Lip Balm and Lip Liner offer distinctive finishes, from a liquid foil effect to smudge-proof precision. Completing the range are products like the 5 Point Lift, a multi-functional skin illuminator, and the Hyaluro Lip, a hydrating serum for intense moisturization.
Ffrench's dedication to creativity and innovation shines through in every aspect of the Core Collection. By offering versatile, high-quality products that cater to diverse needs, she empowers individuals to embrace their authentic beauty. Through this collection, Ffrench encourages everyone to celebrate their uniqueness and express themselves confidently, fostering a positive and inclusive approach to modern beauty.