L'Oréal Partners with Jacquemus: A New Era in Fashion and Beauty

Feb 7, 2025 at 7:14 PM

In a significant move within the fashion industry, L'Oréal has acquired a minority stake in the renowned French brand Jacquemus. This partnership comes as Jacquemus, led by Simon Porte Jacquemus, seeks to expand its global presence through new store openings in major cities. Meanwhile, Donna Karan New York has unveiled its Spring 2025 campaign featuring supermodel Kate Moss, while Mytheresa kicked off New York Fashion Week with an extravagant event at Temple Bar. Additionally, New York Men’s Day showcased innovative collections from emerging designers, and McDonald's made a surprising debut at Fashion Week, supporting Black fashion talent. Lastly, Zara collaborated with influencer Beka Gvishiani for a unique fashion line.

The collaboration between L'Oréal and Jacquemus marks a pivotal moment for both entities. The investment by L'Oréal is seen as a strategic move to tap into Jacquemus' growing influence and creativity. Founded by Simon Porte Jacquemus, the brand has been making waves with its distinctive designs and bold aesthetic. In recent years, Jacquemus has expanded its reach significantly, opening stores in key locations such as New York City, Los Angeles, and London. These expansions are part of Jacquemus' broader strategy to strengthen its market position and cater to an international clientele. The timing of L'Oréal's investment aligns with Jacquemus' plans to further develop its brand and explore new product lines, potentially including beauty products.

Donna Karan New York's latest campaign, captured by photographer Craig McDean, features iconic supermodel Kate Moss. Known for her timeless elegance, Moss embodies the essence of the modern woman that Donna Karan represents. The campaign showcases a range of chic and versatile pieces, from sharp suiting to relaxed knits, all designed to appeal to today's fashion-forward consumers. This campaign continues the brand's tradition of collaborating with influential figures in the fashion world, following past campaigns that featured notable models like Karen Elson, Amber Valletta, Liu Wen, and Eva Herzigova. By choosing Kate Moss, Donna Karan New York underscores its commitment to celebrating timeless style and female empowerment.

New York Fashion Week began with a splashy event hosted by Mytheresa at Temple Bar. Attendees enjoyed a night filled with espresso martinis, gourmet mini burgers, and vibrant music by DJ Gilly Chan. The event drew a crowd of fashion insiders, including celebrities and influencers such as Nicky Hilton, Charlotte Groeneveld, Christina Grasso, and Alexis Badiyi. The venue was adorned with neon backdrops, creating an ideal setting for memorable photos. Mytheresa's signature yellow branding added a striking touch to the evening, reinforcing the brand's identity and excitement around the upcoming fashion week.

New York Men’s Day returned this season with a diverse lineup of designers showcasing their Fall 2025 collections. HOLD NYC presented a collection that seamlessly blends comfort and allure, featuring tonal leggings, cozy sweatpants, and strappy tank tops suitable for various occasions. A.Potts introduced a genderless range of dark overcoats and oversized leopard prints, challenging traditional fashion norms. Sivan's presentation in a hotel lobby setting offered an array of dapper outfits in shades of dark blue and green, reflecting a sophisticated yet casual aesthetic. The event also featured activations from brands like Sperry and Grimoire NYC, highlighting the collaborative spirit of New York Men’s Day.

Zara's collaboration with influencer Beka Gvishiani introduces a playful and witty addition to everyday fashion. The collection includes a blue hat embroidered with "Let's Talk About Fashion," along with matching accessories like candles, notebooks, mirrors, matches, and a pillcase. This partnership brings StyleNotCom's signature charm to Zara's offerings, available in select stores and online. Meanwhile, McDonald's made headlines by hosting an event at New York Fashion Week, supporting emerging Black fashion designers through its Change of Fashion program. The House of Arches event featured collections from independent labels and concluded with an afterparty at Chelsea Factory, complete with a McDonald's food truck and live music by DJ Mr. Rogers. These collaborations and events highlight the dynamic and inclusive nature of the fashion industry.

The fashion landscape continues to evolve with innovative partnerships and creative presentations. L'Oréal's investment in Jacquemus signals a promising future for the brand's expansion into beauty, while Donna Karan New York's campaign with Kate Moss celebrates timeless elegance. Mytheresa's kickoff party set the tone for an exciting New York Fashion Week, and New York Men’s Day showcased the diversity and innovation within menswear. Zara's collaboration with StyleNotCom adds a whimsical touch to fashion retail, and McDonald's involvement in Fashion Week demonstrates the industry's openness to unexpected collaborations. Together, these developments reflect the ever-changing and inclusive nature of the fashion world.