Longtime Music Row executive Mike Martinovich's passing at the age of 81 has left a significant void in the music industry. His extensive career spanned decades and touched the lives of countless artists and fans alike.

Remembering Mike Martinovich - A Trailblazer in Music

Early Beginnings in St. Louis

Mike Martinovich embarked on his music industry journey in 1969 as a sales representative in St. Louis. This marked the start of a remarkable career that would see him rise through the ranks and make a lasting impact. His early days in sales laid the foundation for his future success.During this time, he was exposed to the nuances of the music business and began to develop a deep understanding of the industry. His work in St. Louis was crucial in shaping his perspective and skills, which would serve him well in the years to come.

Climbing the Corporate Ladder

In 1970, Martinovich made a significant move to the CBS Atlanta office as sales manager. This new role allowed him to expand his horizons and take on more responsibilities. He quickly proved his worth and was promoted to branch manager of the company's office in Cincinnati a year later.As branch manager, he demonstrated exceptional leadership skills and a keen eye for business. His ability to manage teams and drive sales was evident, and he became a respected figure within the company.

The CBS/Sony Years

In 1979, Martinovich was named a Vice President of Merchandizing for CBS nationally. This position gave him the opportunity to oversee the advertising, marketing, and promotion of a wide range of music labels. He was instrumental in the marketing of renowned artists such as Michael Jackson, Bruce Springsteen, Pink Floyd, Journey, and James Taylor.His strategies and initiatives led to the success of these artists and helped to establish CBS/Sony as a major force in the music industry. His attention to detail and ability to connect with artists and consumers alike were key factors in his success.

Transition to Sony Records in Nashville

In 1989, Mike Martinovich was named Vice President of Marketing at Sony Records in Nashville. This new chapter in his career saw him take on even greater responsibilities. He was placed in charge of advertising and oversaw the national country-music sales staff.His work in Nashville was focused on promoting country music and exposing it to a wider audience. He designed and directed the marketing of artists including Mary Chapin Carpenter, Dolly Parton, George Jones, Merle Haggard, Tammy Wynette (his favorite), Rosanne Cash, Patty Loveless, Rodney Crowell, Charlie Daniels, and Joe Diffie. His efforts helped to shape the country music landscape and introduce new artists to the masses.

Post-Record Label Ventures

In 1994-2002, Martinovich left the label and formed a partnership with manager Joe Mansfield to form Mansfield-Martinovich Associates. Here, he became a consultant to Anderson Merchandisers, supplying music to Walmart. He planned and oversaw Walmart's "Country Music Across America Parking Lot Tour," which featured over 50 developing country artists performing for tens of thousands of fans in 60+ cities and towns.This venture was a testament to his ability to connect with different aspects of the music industry and create unique experiences for fans. His work in this capacity helped to promote country music on a large scale and introduce new talent to a wider audience.

Partnership in The Consortium

In 2002-2017, Martinovich became a partner in the management group The Consortium. In this capacity, he co-managed future Grand Ole Opry star Mandy Barnett and worked on the careers of country stars Marie Osmond, Jason Aldean, and Emerson Drive. He was also a consultant to the successful independent label Broken Bow Records and led The Weather Channel's licensing and branding.His diverse portfolio of work demonstrated his versatility and expertise in the music industry. He was able to adapt to different roles and make significant contributions to the success of various projects.

Family Legacy

Mike Martinovich's sons followed in his footsteps. Michael Dimitry Martinovich is a manager who has worked with bands such as Good Charlotte, My Morning Jacket, Nada Surf, The Conchords, and Shivaree. Bo Martinovich is Sr. Director National Promotion & Artist Development at Sony Music Nashville.Their success is a testament to the influence and guidance of Mike Martinovich. His legacy lives on through his family and their contributions to the music industry.

Community Involvement

Mike Martinovich was an alumnus of Leadership Music and also served as president of the board of the St. Petka Serbian Orthodox Church. Its beautiful sanctuary is located at 1712 Fifth Ave. N. in Germantown.His involvement in the community showed his commitment to more than just the music industry. He was a respected member of his community and made a positive impact in various ways.Funeral arrangements have not been announced, but his memory will live on in the hearts of those who knew him and the music industry as a whole.