Talia Loubaton, the designer behind the Liberowe brand, is a self-proclaimed "real cheat" when it comes to fashion. Her secret? Expertly tailored jackets that do the heavy lifting, allowing her to achieve a polished, Parisian-inspired look with minimal effort. Liberowe's growing fanbase, which includes influencers like Leandra Medine Cohen and Hannah Dodd, is testament to the brand's ability to deliver impeccable style and practicality.

Liberowe: Effortless Elegance for the Modern Woman

Designing for Herself, Crafting for Others

Loubaton's journey with Liberowe began when she started designing pieces for herself as a working mother of two. Driven by a desire to create practical yet stylish garments, she soon found herself taking on bespoke commissions from friends and friends of friends. A trip to India, where she became "obsessed" with the Nehru-collar jacket, further inspired her to bring her vision to life.

Liberowe's Signature Aesthetic: Tailored Perfection

Liberowe's jackets are the brand's standout pieces, with their precisely cut silhouettes that evoke the elegance of couture. From fit-and-flare peplumed styles to long, lean Nehru-collar designs, each piece exudes a refreshing pragmatism and a touch of Seventies glamour. Loubaton's attention to detail and commitment to craftsmanship have earned Liberowe a growing following, with the brand now part of Net-A-Porter's Vanguard program, the luxury e-tailer's young-talent incubator.

Expanding the Liberowe Universe

While Liberowe's jackets have been the brand's primary focus, Loubaton is now expanding her creative vision. The label's shirting, modish dresses, and sumptuous cashmere knits have all been met with enthusiasm, showcasing Loubaton's versatility and her desire to offer her customers a comprehensive wardrobe solution. As she puts it, "I'm realizing I've got a lot more to say."

Liberowe's Parisian Inspiration and Global Reach

Raised in France, Loubaton's Parisian sensibilities are evident in Liberowe's aesthetic. The brand's "uniform" approach to dressing, with its emphasis on tailored jackets, reflects the effortless elegance of French style. However, Loubaton's global perspective, shaped by her studies at Central Saint Martins in London and her travels to India, has also influenced Liberowe's design language, creating a unique fusion of cultural references.

Building a Community, One Jacket at a Time

Liberowe's launch was a grassroots affair, with a bespoke client hosting a drinks party in her London flat to showcase the brand's debut collection. This intimate setting allowed Loubaton to connect with her customers, taking orders and measurements in a personalized manner. As the brand grew, Loubaton continued to "go get people and go find people," expanding Liberowe's reach to Paris and New York, driven by her belief that she was offering something new and trustworthy.

Resonating with Discerning Customers

Loubaton attributes Liberowe's success to the brand's ability to offer something unique and reliable. The jackets, which she describes as "a good product" that every woman needs, have struck a chord with a growing customer base that values quality, craftsmanship, and a touch of Parisian flair. Liberowe's commitment to delivering impeccable design and a refreshing pragmatism has made it a go-to choice for fashion-forward individuals seeking effortless elegance.