Somewhere between the iconic '64 Impala low rider at the Dr. Dre and Snoop Dogg Gin & Juice booth and Travis Scott's Cactus Colosseum rounded, caged soccer facility, a remarkable realization struck. This is MAGIC, yet with major headliners. MAGIC, the retail apparel convention that has been gracing Las Vegas since 1989, is a veritable sea of suits. Similarly, ComplexCon took over the entire Las Vegas Convention Center's West Hall on Saturday and Sunday.

The MAGIC Influence and Its Origins

The MAGIC influence becomes evident when one knows that Aaron Levant, the founder and CEO of Complex Networks and ComplexCon, visited MAGIC in the late 1990s and was inspired. This event has become a significant gathering, attracting a large number of attendees and presenting a wide range of brands and artists. 1: The Las Vegas ComplexCon event drew an astonishing 60,000 attendees and covered over 1 million square feet. It showcased about 300 worldwide brands and 750 international artists. This scale and diversity make it a must-attend event for those in the retail and fashion industry. 2: The presence of such a large number of attendees and the variety of offerings highlight the importance and popularity of these conventions. They provide a platform for brands to showcase their latest collections and for artists to showcase their work.

ComplexCon's Headliners and Performances

The event featured an array of headliners who added to its allure. Travis Scott, as the artistic director, presented his Cactus Jack fashion line and brought WWE superstar Triple H on stage, gifting him the Hardcore championship belt and announcing an appearance on the first "Raw" on Netflix. 1: IShowSpeed, the star streamer, joined a special episode of "360 with Speedy" and was later gifted an exclusive Ronaldo Jacob & Co. Epic x Heart of CR7 watch worth $29,000 at his Secreto Maximus soccer tournament. WWE champion Cody Rhodes sat with reality TV star West Wilson and revealed his top three heroes: Sting, Tom Brady, and Prince. 2: These performances and interactions added a unique flavor to the event, making it a memorable experience for both attendees and the performers themselves.

Food and Fashion at ComplexCon

The Family Style Food Festival at ComplexCon was a highlight, with offerings selected by onetime Las Vegan food influencer Keith Lee. 1: Lee and artist Tobe Nwigwe teamed up at the festival, trying out their top picks like Trill Burgers and Shang Artisan Noodle. This combination of food and fashion created a unique atmosphere that added to the overall experience. 2: The food festival provided a break from the fashion shows and performances, allowing attendees to enjoy delicious food while mingling with others in the industry.

ComplexCon's Future and Global Reach

On Monday, ComplexCon announced it would be back on October 25-26, with Daniel Arsham as its 2025 Global Artistic Director. Arsham is also leading the event's return to Hong Kong from March 21-23. 1: This expansion shows the growing global reach of these conventions and their importance in the retail and fashion industry. It allows for a wider audience to experience the magic of these events. 2: The return to Hong Kong is particularly significant, as it opens up new markets and opportunities for brands and artists.

The Zouk Scene and Entertainment

Zouk Nightclub at Resorts World was the official hotel partner throughout the weekend and bounced with excitement. Chase B headlined the Thursday opening party, and NAV took the stage on Friday, premiering "Tap" and "Never Sleep." 1: On Saturday night, Lil Yachty unleashed "One Night" and "A Cold Sunday." Late Sunday, it was Travis Scott and DJ Patrick Cornett who performed, surprising the crowd with a snippet of an unreleased track. 2: The Zouk scene added a vibrant and energetic element to the event, providing a different type of entertainment for attendees.