Microsoft has taken a significant step by entering into a deal with UK-based Merlin Entertainments. This partnership aims to bring Minecraft-themed attractions, hotel rooms, and stores to the UK and US. As reported by The Guardian, Merlin is set to invest over $110 million in the first two attractions, which are anticipated to open in 2026 and 2027. These attractions will be located either in existing theme parks or city centres. Once operational, the two companies plan to expand the partnership globally.

Shared Vision and Expertise

Microsoft's vice president of franchise development, Kayleen Walters, emphasized the significance of this partnership. She stated, "We are everywhere digitally, and Merlin is everywhere physically. It's about how we expand Minecraft beyond the game. Mojang and Microsoft are experts on Minecraft and the brand, while Merlin is the expert on location-based experiences. It's a shared vision that combines the best of both worlds."Merlin Entertainments chief executive, Scott O'Neil, also added his perspective. He said, "When we look for partners, we seek the right people, scale, and community. We have partnered with the number one toy brand, Lego, the number one toddler brand, Peppa Pig, and now with Minecraft, the biggest video game. Bringing Minecraft to life is going to be one of the greatest joys, and this is just the beginning. Our aspirations are very big."

Minecraft's Place in Theme Park History

Minecraft is not the first game franchise to have attractions in existing theme parks. In 2015, Nintendo partnered with Universal and opened Super Nintendo World at Universal Studios Japan. This was a significant milestone for both Nintendo and Universal. In 2016, Universal announced that Nintendo-themed areas would be coming to US-based parks. And in 2023, Super Nintendo World opened at Universal Studios Hollywood, with another iteration set to open within the new Epic Universal theme park in Orlando next year. This shows the growing trend of integrating video game franchises into theme park experiences.

Benefits of the Partnership

The partnership between Microsoft and Merlin Entertainments brings several benefits. For Microsoft, it provides an opportunity to expand the Minecraft brand beyond the digital realm and reach a wider audience. It also allows them to leverage Merlin's expertise in location-based experiences to create immersive and engaging attractions. For Merlin Entertainments, partnering with Minecraft gives them access to a highly popular and influential game franchise. It enables them to attract more visitors and enhance the overall experience of their theme parks. Additionally, the collaboration opens up new revenue streams through the sale of Minecraft-themed merchandise in stores and hotel rooms.

Global Expansion Plans

Once the initial attractions open in the UK and US in 2026 and 2027, Microsoft and Merlin plan to expand the partnership globally. This means that Minecraft-themed attractions could potentially be seen in theme parks and city centres around the world. The potential for growth is enormous, as Minecraft has a massive global fan base. By combining Microsoft's digital expertise with Merlin's physical presence, they can create a unique and unforgettable experience for fans of all ages.