Music Tectonics 2024 emerged as a significant event, offering a plethora of informative panels that delved into hot industry topics. From streaming fraud to fan relationship management and music investments, this conference was a hub of knowledge and innovation. Held in sunny Santa Monica, it combined beautiful beach backgrounds with engaging activities, leaving attendees thoroughly entertained.

Uniting Music and Tech at Music Tectonics 2024

Informative Panels at Music Tectonics 2024

The Music Tectonics 2024 conference was a melting pot of ideas and discussions. One of the first informative panels was a fireside chat between former Managing Director of Techstars Music (and investor) Bob Moczydlowsky and Joe Tou from Sony Ventures. They shared valuable insights on how businesses and startup owners could secure financing and achieve their goals. As Tou said, "There are a lot of startup companies here that people are trying to build. The world’s ready for new creative ideas. And there are a lot of people here who are building the pipes and the platforms to do that."This panel set the tone for the rest of the conference, where attendees were exposed to a wide range of topics and perspectives. Another highlight was the finalists of this year's startup competition, like Soloist. Parker Busick, the founder of Soloist, recounted the company's inspiration and journey. He explained, "We took that loop pedal and put it on your phone and connected it to every other loop pedal in the world so you could use any loop uploaded by any musician — and the result is that you have bandmates in your pocket. You can create with them and play with them." Riley Lemons, the Head of Design at Soloist, added, "I’m grateful to be up here with so many other incredible companies."After a sunset carousel mixer along the pier, the conference shifted to the Annenberg Community Beach House on the second day. This stunning poolside venue provided the perfect setting for networking and exchanging ideas. Panel discussions focused on the latest and most significant industry topics, such as preventing streaming fraud and helping artists develop deeper relationships with their fans. Tetris Kelly from Billboard explained that for labels to cash in, fans needed to feel appreciated by the artist before they could be motivated to spend money on merch and concert tickets.This year, Vietze added a creators' fair where musicians and music minds could present and share new innovations. Participants included companies like Roland. Vietze emphasized, "Our focus is on innovation. We’re not solely focused on the recording industry, startups, new creator tools — but we’re bringing it all together." He also explained his views on the innovation ecosystem that thrived when conversations could happen in a unique way, at a fabulous destination, and in a fun spot. "We also want a great experience."Music Tectonics 2024 took place from October 22 to 24, attracting industry professionals and enthusiasts alike. It was a platform for sharing knowledge, forging connections, and driving innovation in the music and tech industries.