Navy's process for entertainment production support often involves filling out questionnaires and having project officers review. In the case of Cher's 1989 hit "If I Could Turn Back Time" music video aboard a battleship, this process played out. The Navy saw an opportunity with the "Top Gun" recruiting windfall and had no issue helping. However, a last-minute costume change led to a significant uproar.

Controversy Unfolds

The video shows Cher singing a rueful love song to sailors on the USS Missouri. The originally approved storyboards featured a revealing outfit that caused a commotion. On the last day of filming, Cher arrived wearing a V-shaped strap and body stocking. The Navy's on-set representative demanded a change, but Geffen Records reminded them of the approved storyboards.By today's standards, the outfit may not seem overly risqué, but it was a different story for some Navy officers. One viewer wrote angrily, questioning the Navy's image. The backlash was a surprise as the Navy had done everything as per the production support process.

Navy's Perspective

Lt. Cmdr. A.J. Dooley stated that the Navy worked closely with the producer to ensure good taste. But the unanticipated changes during the final stages, like Cher's revealing costume, led to overtones they had tried to avoid. Yeoman 2nd Class Don Cipriano was shocked by Cher's tattoos seen in the video.Cher herself was nervous about the outfit. Her longtime stylist, Bob Mackie, recalled her hesitation. She put on a leather jacket to cover up, but the outfit still made an impact.

Public Reaction

Family groups protested the video's sexual nature. MTV had to air it at night. Over time, the uproar faded. An auction saw a lady buy the outfit for $75,000, and Cher even rented it later.Not everyone in the Navy was offended. Lt. Cmdr. Steve Chesser thought the ship looked outstanding and the Navy had nothing to apologize for.Whether it's news, entertainment, or military life, Military.com has you covered. Subscribe to our newsletter for military updates and resources.