The NCAA has made significant strides toward gender equality by introducing a compensation structure for women’s basketball teams participating in the NCAA tournament. Historically, men’s teams have received substantial financial rewards for their tournament performances. Now, women’s teams will also be compensated, albeit at a lower rate initially. The 2025 women’s tournament will allocate $15 million in performance units, with plans to increase this amount to $25 million by 2028. This move reflects growing recognition of the sport's popularity and viewership, as evidenced by record-breaking audience numbers for the 2024 championship game.

Progress Toward Gender Equity in College Sports

In a pivotal moment for collegiate athletics, the NCAA has implemented a new payment system for women’s basketball teams that qualify for the national tournament. While men’s teams have long enjoyed financial benefits from tournament appearances, women’s teams now join them in receiving performance-based compensation. The initial allocation of $15 million for the 2025 tournament marks an important step forward, despite being significantly less than the men’s payout. However, this figure is expected to rise steadily over the next few years, reflecting the increasing importance and visibility of women’s basketball.

This development is particularly meaningful given the sport’s rising popularity. The 2024 championship game drew an unprecedented 18.7 million viewers, surpassing even the men’s final by nearly 3 million. Such figures underscore the immense appeal of women’s basketball and the justified demand for equitable treatment. Coaches like Courtney Banghart, president of the Women’s Basketball Coaches Association, have been vocal advocates for this change, celebrating it as a hard-fought victory for the sport. The increased media coverage and packed arenas further validate the need for better financial support for women’s teams.

Growing Popularity Fuels Change in Women's Basketball

The introduction of performance-based payments for women’s basketball teams is not just about financial equity; it also acknowledges the sport’s expanding fan base and media presence. With games frequently broadcast on national television and arenas regularly filled to capacity, women’s basketball has become a major draw. The 2024 championship game set a new viewership record, highlighting the public’s enthusiasm for the sport. This surge in interest has driven the NCAA to recognize the value of women’s basketball and respond with more substantial financial incentives.

The new compensation structure will provide tangible benefits to participating teams, helping to fund programs and enhance player experiences. By 2028, the total payout is expected to reach $25 million, ensuring that women’s basketball continues to grow and thrive. The success of recent tournaments, both in terms of viewership and revenue, demonstrates that the sport is well-positioned for continued expansion. As more fans tune in and attend games, the demand for equitable treatment will only intensify, paving the way for further advancements in the future.