The On Site Music Project: A Spectacular Musical Extravaganza
The Mission and Impact
At the event forum, Miranda Yan, Deputy General Manager of Beijing 798 Culture Technology Co., Ltd., emphasized the festival's mission. "Whether it's through the cool exhibitions or through music, theater, or dance, they provide rooms for inspiration, encouraging people to cross boundaries and explore new creative frontiers," Yan said. 798·751 community is hosting a diverse array of cultural and tech events, offering unique experiences to the public while fostering international cultural exchange. Through these efforts, 798·751 continues to contribute to Beijing's growth as a global cultural and exchange hub.On Site Music Project 1: A Cross-Genre Musical Wonderland
The On Site Music Project is a newly launched cross-genre music festival by 798·751. Spanning over 2,000 square meters, it features eight distinct zones that offer endless opportunities for connection, exploration, and celebration of electronic music. This festival seamlessly blends music and contemporary art, highlighting the raw power of live performance. It creates a dynamic cultural space where art, music, and the audience converge, each becoming an integral part of the "on-site" experience. Imagine walking through these zones, being surrounded by the beats and rhythms of different musical genres, while also being captivated by the visual art that surrounds you. It's a truly immersive experience that leaves a lasting impression.For example, one zone might be dedicated to ambient music, with soft, soothing sounds filling the air. Another zone could be focused on techno, with high-energy beats that make you want to dance. And then there are the zones that combine different genres, creating a unique and eclectic musical atmosphere.
On Site Music Project 2: An International Gathering of Musical Talent
As an extension of the International Art Season, the three-day event showcased more than 100 electronic musicians from 13 countries and regions, delivering nearly 100 electrifying performances. Notable music labels like DAWless Teahouse, Metasonar, and Pantheon collaborated to present an exhilarating lineup of live performances, offering an unparalleled "on-site" experience for the audience.These musicians brought their unique styles and talents to the stage, creating a diverse and vibrant musical landscape. From the intricate melodies of European musicians to the raw energy of Asian performers, every performance was a treat for the ears. It was a celebration of music from around the world, coming together in one place.
Immersive Installations: Transforming Music into a Multi-Sensory Journey
The On Site Music Project also enlisted two visionary artists to elevate the event beyond sound, creating fully immersive installations that redefined the boundaries of space, perception, and emotion. Artist chenshizen explored the dialogue between humanity and nature through plant-based installations, while Yang Song used metal sculptures to reflect on the interplay of speed, light, time, and space.These installations added a tactile and conceptual dimension to the festival. Walking through the installations, you could feel the connection between art and music in a whole new way. The plant-based installations by chenshizen brought a sense of tranquility and harmony, while Yang Song's metal sculptures added a sense of power and energy. It was a truly unique and unforgettable experience.
Contact info: info@798-art.com.cnPhotos accompanying this announcement are available athttps://www.globenewswire.com/NewsRoom/AttachmentNg/f7e76089-926e-435b-a63f-32af323b42b9https://www.globenewswire.com/NewsRoom/AttachmentNg/b0ba7d15-277a-4300-80ce-7e4639de90fehttps://www.globenewswire.com/NewsRoom/AttachmentNg/376dec2c-e52b-4724-b16c-f7e70f4ed7a3https://www.globenewswire.com/NewsRoom/AttachmentNg/83c7c562-af7e-4d1e-b34d-b7b3b1aa4854