Now, a significant shift in the food preferences of young 20-somethings is emerging. A new demographic report reveals that ranch dressing, once a beloved condiment, is facing cancellation among this generation. According to Rubix Foods' data analysis, Gen Zers have labeled ranch as "overrated," with 21% even stating they are "over" it completely. However, there is a glimmer of hope as about 43% believe unique flavor twists on classic ranch could make it more palatable.

Regional Flavor Preferences of Gen Z

When it comes to regional differences, the data is quite intriguing. Chipotle ranch flavor takes the lead in New York and the Northeast, while garlic ranch is on the minds of mid-Atlantic coasters. In the western parts of the US, buffalo ranch rules, and on both the Pacific coast and in the Midwest, pizza ranch is supreme. In the south, Jalapeno ranch tops the charts in Texas, Oklahoma, Louisiana, and Arkansas. This shows that Gen Z's taste preferences vary greatly across different regions.

Pickle Fads and Condiment Fixations

Gen Z's fixation with pickles and condiments is not to be ignored. About one in five young'ins insist on introducing pickle sauces into their diets. Brands are also taking notice, with pickle brand Grillo collaborating with Pop-Up Bagels on a pickle cream cheese and even launching a pickle-flavored toothpaste. This shows that the trend of pickle-loving among Gen Z is here to stay.

The Rise of "Swalty" vs. "Swicy"

Gen Z has an obsession with the combination of sweet and salty, or "swalty." This flavor combo is expected to edge out the seemingly outdated sweet and spicy, or "swicy" trend. Coca-Cola's launch of spiced soda flavors to compete with Dr. Pepper is a testament to this shift. Additionally, 70% of surveyed Gen Z individuals said they would only go to Carl's Jr. for one of its salted pretzel caramel shakes, highlighting their preference for "swalty." In contrast, "swicy" is projected to grow by only 10% in the next three years, while "swalty" is expected to grow by 32%.

Emotional Drivers of Snack Consumption

August data from the International Food Information Council shows that across all ages, 59% and 58% of snackers go for sweet and salty, respectively. Food analyst Amanda Topper at Mintel believes that the consumption of salty snacks is largely driven by emotion, such as stress and boredom. This provides insight into why Gen Z is drawn to the "swalty" flavor combo.