The Shrine Auditorium and Expo Hall, a landmark in Los Angeles entertainment history, has undergone a significant transformation. Recently, the French disco band L’Impératrice performed to an enthusiastic crowd of five thousand fans at this iconic venue. The audience, dressed in shimmering attire, enjoyed two hours of vibrant, bilingual club music. Known for hosting major events and concerts, the USC-adjacent venue has seen substantial upgrades by Goldenvoice over the past year. These enhancements aim to prepare the Shrine for its centennial anniversary next year and ensure it remains a top-tier concert hall amidst growing competition in LA's live music scene.

The Shrine Auditorium, established in 1926 by the Al Malaikah Shriners, boasts a rich history of hosting prestigious awards shows and performances from legendary artists like Ray Charles and the Grateful Dead. Its unique blend of regal desert murals, ornate chandeliers, and versatile dual rooms makes it a captivating setting for live music. Goldenvoice took charge of the Shrine’s operations in late 2012 and has since invested heavily in modernizing the facility. Over $2 million was allocated for new acoustic baffling, a modular P.A. system, improved flooring, and advanced lighting rigging, enhancing both the sound quality and production capabilities.

One of the most noticeable changes is the introduction of a VIP bar downstairs, designed with Moroccan motifs, offering a luxurious experience for attendees. Artists now enjoy upgraded dressing rooms, complete with ‘70s-style furniture and amenities that rival those found in upscale hotels. Jennie Perkins, the Shrine’s general manager, noted that these improvements have received positive feedback from production teams and guests alike. Spencer Knox, the assistant general manager, emphasized the importance of maintaining the Shrine’s prestige while catering to contemporary needs.

In a city where new venues are emerging rapidly, the Shrine stands out not only for its historical significance but also for its adaptability. Despite lacking completely new buildings, it offers unparalleled flexibility and aesthetics. Located in a transit-friendly neighborhood undergoing Olympic-prep developments, the Shrine continues to attract diverse events and talent. Melissa Ormond, Goldenvoice’s chief operating officer, highlighted the venue’s role in cultivating artistic expression and complementing their festival programming like Coachella. Upcoming events include the Screen Actors Guild Awards and performances by various artists, solidifying the Shrine’s position as a premier destination for live entertainment.

As the Shrine prepares for its centennial celebration, it remains a symbol of enduring elegance and innovation. Fans and artists alike continue to be captivated by its grandeur and modern amenities. With its rich history and ongoing renovations, the Shrine Auditorium is poised to remain a cornerstone of LA’s vibrant cultural landscape for years to come.