A major transformation is underway in the world of animation and digital content as Superprod Group and Watch Next Media have joined forces through a strategic merger. This collaboration, announced recently, represents a significant milestone following their partnership initiated in October 2024. The integration of their catalogs and digital platforms aims to create an extensive library of children's programming that will appeal to a global audience.

The merger will enhance the offerings of Superights, the international sales division of Superprod, by incorporating popular series from Watch Next’s Kids First Digital catalog. Titles such as "Hello Kitty Superstyle!", "Nate is Late," and "Mr. Men" will now be part of Superights' expansive portfolio. This move significantly boosts the variety of high-quality animated and live-action content available, totaling over 1,000 half-hours of programming. The enriched catalog promises to cater to diverse needs and preferences of broadcasters worldwide.

Kids First Digital, previously known as Kids First, will shift its focus towards expanding its presence on revenue-sharing VOD platforms. With over 125 million views across 20 YouTube channels in four languages last year, the company plans to introduce new shows like "Pat the Dog," "Hélène’s Little School," and "Geronimo Stilton" in 2025. Additionally, it will launch new seasons of existing hits such as "Nate is Late" and "Barbapapa." By leveraging its proprietary tools and expertise, Kids First Digital will support third-party producers in maximizing the visibility and profitability of their intellectual properties.

This strategic alliance underscores the commitment of Superprod Group to strengthen its position in international distribution and digital exploitation. Nathalie Pinguet, Deputy Managing Director of Acquisitions and International Sales at Superights, highlighted the importance of this merger in enhancing their ability to provide tailored solutions for broadcasters globally. Eduardo Nolla, Head of Digital at Kids First, echoed this sentiment, emphasizing the potential for growth in digital distribution, particularly through ADVOD platforms.

The collaboration between Superprod and Watch Next not only bolsters their combined resources but also sets a positive precedent for innovation and expansion in the industry. By embracing change and fostering partnerships, these companies are paving the way for a future where quality content thrives and reaches audiences across the globe.