The unveiling of Prada’s Spring/Summer 2025 collection has redefined the boundaries of fashion, presenting a wardrobe that transcends traditional norms. Co-creative directors Miuccia Prada and Raf Simons have crafted an ensemble that embodies individuality, with each piece telling a distinct story. The campaign, featuring Carey Mulligan in a series of striking transformations, further amplifies this narrative, while Ottessa Moshfegh’s literary contribution adds layers of depth to the characters brought to life.

Discover the Power of Transformation Through Fashion

The Artistry Behind Diversity

The essence of Prada’s Spring/Summer 2025 collection lies in its celebration of human complexity. Each garment is not merely a fashion statement but a reflection of the wearer’s unique identity. Miuccia Prada and Raf Simons, the co-creative directors, have meticulously curated a lineup of 49 looks that defy conventional categorization. This assortment spans various eras and styles, symbolizing the boundless potential for personal expression. In an interview, Simons remarked on the concept of transformation, highlighting how clothing can empower individuals to embrace their true selves.Fashion enthusiasts and critics alike have marveled at the collection’s ability to encapsulate the unpredictability of human nature. By rejecting tidy thematics, the designers have created a platform where every piece stands as a testament to individuality. Whether it’s through bold prints or subtle nuances, the collection invites wearers to explore new facets of their personalities. It is a bold declaration that fashion is not just about appearance but about the stories we tell through our attire.

A Visual Symphony: Carey Mulligan's Transformations

To herald the arrival of this groundbreaking collection, Prada enlisted renowned photographer Steven Meisel to capture a series of images featuring actress Carey Mulligan. Each photograph showcases Mulligan in a different guise, embodying the versatility of the collection. The campaign, aptly titled ‘Acts Like Prada,’ portrays the idea that fashion can be a tool for change, allowing individuals to reinvent themselves.Mulligan’s chameleon-like transformations are nothing short of mesmerizing. From a corporate translator to a photographer, each character she embodies is entirely separate and unpredictable. The campaign serves as a companion to the earlier ‘Feels Like Prada’ series, which explored the emotional connection between the wearer and the brand. Together, these campaigns paint a comprehensive picture of what it means to wear Prada—a blend of functionality and fantasy.

Literary Depth: Ottessa Moshfegh's Ten Protagonists

Adding another layer to the campaign, Prada invited acclaimed author Ottessa Moshfegh to contribute ten short stories that delve into the lives behind Mulligan’s characters. Known for her introspective and often unsettling narratives, Moshfegh brings a fresh perspective to the world of fashion. Her work, titled ‘Ten Protagonists,’ will be released in a limited-edition book, offering readers a glimpse into the imagined lives of women like Patricia, Fanny, and Alina.Moshfegh’s involvement in the campaign is not surprising given her affinity for vintage clothing and her previous collaborations with fashion houses. Her ability to weave humdrum realities with the underlying strangeness of existence resonates deeply with the themes of transformation and individuality central to the Prada collection. In an interview, Moshfegh shared her thoughts on the project, emphasizing the importance of exploring characters who feel out of place in their worlds—a sentiment that echoes the collection’s ethos.

Fashion as a Vehicle for Change

Prada’s Spring/Summer 2025 collection and its accompanying campaign serve as a powerful reminder that fashion is more than just fabric and form. It is a vehicle for change, enabling individuals to express their true selves. The collaboration between Prada, Carey Mulligan, and Ottessa Moshfegh underscores the brand’s commitment to pushing boundaries and challenging conventions.Through this multifaceted approach, Prada has not only delivered a visually stunning collection but also a narrative that resonates on a deeper level. As the campaign rolls out across major cities, including Milan, Paris, Tokyo, and London, it invites audiences to engage with the stories behind the garments. The limited-edition book, ‘Ten Protagonists,’ will be celebrated at in-store events, further cementing the collection’s legacy in the fashion world.