Vontélle: A Cultural Revolution in Eyewear Design

Jan 30, 2025 at 12:00 PM

Two entrepreneurs have embarked on a mission to redefine the eyewear market by introducing vibrant and culturally inspired designs. Tracy Vontelle Green and Nancey Harris launched their brand, Vontélle, in 2019. The founders aimed to address gaps they identified in the industry, such as limited pattern choices and inadequate fit options. They sought to create a brand that not only met these needs but also celebrated their diverse heritage through bold and expressive eyewear pieces. From sunglasses to prescription frames, each item in their collection reflects the rich influences of African, Caribbean, and Latin cultures.

The inception of Vontélle was driven by personal experiences and unmet desires within the eyewear market. When Green and Harris found themselves unable to locate glasses that aligned with their preferences for lively patterns and proper fitting, they took matters into their own hands. This frustration sparked an idea that soon blossomed into a full-fledged business venture. Their vision extended beyond merely selling eyewear; it was about establishing a brand that resonated deeply with its customers on a cultural level. By incorporating elements from their backgrounds, they crafted collections that tell stories of heritage and identity.

Each piece in the Vontélle lineup is thoughtfully designed to honor the founders' roots while offering functional and stylish options for various age groups. For instance, children can find playful yet sophisticated frames tailored just for them. Adults seeking everyday wear or fashion-forward accessories will discover an array of choices that stand out without compromising comfort. The use of vibrant colors and intricate patterns ensures that every pair of glasses becomes a statement piece, reflecting both individuality and cultural pride.

The success of Vontélle lies in its ability to bridge cultural expression with practical design. What began as a solution to a personal need has evolved into a brand that champions diversity and representation in the eyewear industry. Through their innovative approach, Green and Harris have created more than just products—they've built a community where individuals can express themselves authentically through what they wear on their faces. As Vontélle continues to grow, it remains committed to celebrating its origins while pushing boundaries in style and craftsmanship.