AC Milan, in collaboration with PUMA, has officially revealed its 2026/27 Third Kit. This new design presents a distinctive aesthetic, combining a deep black foundation with striking fluorescent red highlights. The kit aims to establish a novel visual equilibrium for the team's traditional colors, emphasizing a more vibrant and intense red hue, yet remaining deeply rooted in the club's heritage.
The jersey incorporates unique details that respond to ultraviolet light, allowing its appearance to transform based on the lighting conditions. This feature embodies the concept of "Rossoneri in a new light," symbolizing a spirit that consistently discovers innovative ways to shine without diminishing. The combination of an exceptionally bold black base and dynamic fluorescent red elements creates a product equally suitable for professional play and everyday fashion, ensuring the Rossoneri's identity resonates powerfully both on and off the field.
Maikel Oettle, AC Milan's Chief Revenue Officer, highlighted that the club communicates its values through its identity, with the Rossoneri colors serving as the most direct expression. He noted that the Third Kit offers an avenue for innovation, pushing traditional colors into a realm where football intersects with contemporary culture. This approach allows the club to evolve while maintaining its recognizable essence across different eras.
Dominique Gathier, PUMA's VP Teamsport, remarked on the globally recognized identity of "Rossonero" within football. He acknowledged that AC Milan supporters have witnessed these colors countless times, and they hold profound significance. Gathier explained that the design of this shirt was approached with careful consideration, ensuring every decision served to elevate what fans cherish most, taking it to unprecedented levels while upholding the club's high standards.
Technologically, the Authentic jersey is crafted from PUMA's ULTRAWEAVE fabric, incorporating dryCELL and ThermoAdapt technologies for efficient sweat management and body temperature regulation. The Replica jersey utilizes RE:FIBRE technology, consisting of 95% recycled polyester derived from textile waste, underscoring a commitment to sustainability.
The unveiling of the Third Kit aligns with a pre-season tour stop in Indonesia, a region with one of the world's largest and most passionate Rossoneri fan bases. On August 7, PUMA and AC Milan will host a complimentary public event in Jakarta at Sparks, Senayan Park. This event will feature an interactive zone with games, activities, a PUMA pop-up store, and an exclusive fan meet-and-greet session with AC Milan players. The kit is set to make its on-pitch debut on August 8 in a match against Chelsea at the Gelora Bung Karno Stadium in Jakarta, and will be available for purchase starting August 7 at official AC Milan stores, store.acmilan.com, puma.com, and select global retailers.
This kit represents a fusion of historical reverence and forward-thinking design, showcasing AC Milan's continuous pursuit of excellence both in athletic performance and cultural influence. The vibrant new look reinforces the team's enduring legacy while embracing modern aesthetics and sustainable practices.
