Uniting Innovation and Athletics: A New Era for Cal Sports
A Groundbreaking Alliance with Dialpad
The University of California, Berkeley's athletic department has unveiled a landmark partnership with Dialpad, an innovative AI-driven customer experience platform. This agreement represents the most extensive corporate sponsorship in the history of the Golden Bears, promising widespread impact across all 30 of Cal's intercollegiate sports programs.
Revolutionizing Fan Experience Through Technology
Dialpad has been officially designated as the "Official AI Platform for Fan Experience" for Cal Athletics. This strategic alliance aims to leverage Dialpad's advanced artificial intelligence capabilities to enhance how fans interact with and enjoy Cal sports. The collaboration is expected to bring a new level of connectivity and personalization to the spectator experience.
Jersey Visibility Across All Sports
A key feature of this partnership is the prominent display of the Dialpad logo on the jerseys of all 30 Cal sports teams starting in the upcoming season. This extensive visibility underscores the depth of the collaboration and ensures that Dialpad's brand will be synonymous with Cal Athletics across all competitive arenas.
Leadership's Vision for a Dynamic Future
Cal Co-Directors of Athletics Jenny Simon-O'Neill and Jay Larson expressed their enthusiasm for the partnership, highlighting its potential to profoundly benefit student-athletes, the athletic department, and the university as a whole. They emphasized the significance of collaborating with Craig Walker, Dialpad's CEO and a proud Berkeley alumnus, in this innovative venture during a dynamic period for intercollegiate athletics.
Expanded Brand Presence and Community Engagement
Beyond jersey patches, the partnership grants Dialpad naming rights to the prestigious Dialpad Field Club, the largest club space within California Memorial Stadium. Additionally, the company will have on-field apron logos visible during television broadcasts behind one end zone. Further activations include signage and promotions at California Memorial Stadium and Haas Pavilion, radio broadcast spots during football games, and digital advertising across CalBears.com, the Cal Bears mobile app, and Fan365, ensuring comprehensive brand integration and community outreach.
Dialpad CEO's Personal Connection to Cal
Craig Walker, CEO of Dialpad, shared his personal connection to the university, having launched his career at Berkeley. He articulated his company's mission to provide AI solutions that are not merely conversational but action-oriented, aiming to help fans quickly find answers and resolve issues. Walker views Cal as a trailblazer in fan engagement, and building this future at his alma mater makes the partnership particularly meaningful to him.
