The Dallas Cowboys have once again chosen a path that limits national exposure for their prominent athletes during the National Football League's preseason exhibition series, a trend continuing under coach Brian Schottenheimer's leadership. Last season, the team's primary players were conspicuously absent from preseason contests, a deliberate move by the coach to safeguard his offensive strategies and player health until the critical regular season began.
This year, there's no clear indication whether Coach Schottenheimer will maintain the same strategy, which notably led to a 1-2-1 start last season. However, regardless of his decision to involve starters more frequently in these exhibition matches, a substantial segment of the Cowboys' fanbase will be unable to witness these games live. This is due to the league's recent announcement of the national preseason television schedule, which conspicuously omits the Dallas Cowboys.
Despite the absence from national broadcasts, supporters in Dallas will still have opportunities to follow their team's preseason journey through regional television coverage and the NFL Network's replay service, which airs each game shortly after its live broadcast. The Cowboys are slated to compete against two regular-season adversaries during their exhibition calendar. Their preseason kicks off on August 13 at 7 PM CT in Seattle against the Seahawks, followed by a trip to Arizona to face the Cardinals on August 22 at 9 PM CT. The preseason concludes with a home game at AT&T Stadium in Dallas against the New Orleans Saints on August 28 at 7 PM CT.
The decision to keep the Dallas Cowboys off the national preseason schedule highlights a broader emphasis on team strategy and local market engagement. While this approach may frustrate some fans eager for national exposure, it underscores a strategic focus on player readiness and tactical concealment ahead of the demanding regular season. It also reinforces the idea that true dedication to a team means following them through all available channels, celebrating their local presence while anticipating their national impact once the season officially begins.
