Sports

Elevating Fan Engagement: Atlético Mineiro's Innovative Matchday Experiences

Atlético Mineiro is transforming how fans engage with the club, moving beyond the traditional 90-minute match. By leveraging the Galo Super App and the colossal screen at Arena MRV, the club offers a suite of exclusive, interactive, and technologically advanced experiences designed to make every matchday truly memorable. These initiatives aim to deepen fan involvement, create a vibrant community, and reward loyal supporters, enhancing the overall connection between the club and its dedicated "Massa."

Immersive Fan Engagement: A New Era of Stadium Experience

Pre-Match Excitement: Testing Your Knowledge with the Massa Quiz

Before the game kicks off, supporters can dive into the Massa Quiz, an engaging trivia challenge presented on the Arena MRV's massive screen. This interactive activity allows fans to test their knowledge about Galo, with the top participant earning a unique prize and the top five receiving 500 in-app coins for the Galo Super App. Participation is made easy with a QR code displayed on the screen, directing fans to the quiz, or directly through the Galo Super App.

Spotlight on Supporters: "You on the Big Screen" Activation

Another thrilling pre-match feature is "You on the Big Screen," where fans get a chance to appear live before the entire stadium. As the announcer invites participation, a QR code flashes on the large display. Fans can scan this code with their phones to access the experience, giving them the exciting opportunity to have their images broadcast in real-time, connecting them directly with the collective "Massa" in attendance.

A Dazzling Spectacle: The Arena MRV Light Show

The Light Show stands out as one of Arena MRV's most celebrated experiences, lauded as the best Matchday activation in South America. This innovative and emotionally charged visual spectacle transforms the stadium atmosphere before play begins. Through the Galo Super App, fans receive simple instructions on how to participate, allowing them to contribute to illuminating Arena MRV in a unified display, creating a breathtaking and unforgettable moment.

Full Immersion: The Galo Super App's Comprehensive Features

The Galo Super App serves as a central hub for fans, consolidating various features to enrich their daily interaction with the club and enhance every matchday. Beyond the interactive stadium activations, users can engage with Galo Games, making predictions and customizing their lineups to earn coins. These accumulated coins can then be redeemed for official merchandise, match tickets, and other exclusive experiences, fostering a deeper sense of belonging and reward for the club's devoted followers.

To fully immerse yourself in the world of Atlético Mineiro, download the Galo Super App. Experience innovation and interactivity as you follow the club and enjoy matches at Arena MRV.