For nine years, Audi and FC Bayern have collaborated to bring top-tier football to a global audience. Celebrating this milestone, the celebrated German club will again journey to Asia for the 10th Audi Summer Tour, scheduled from August 1st to 8th, 2026. This year's excursion will lead the team to two prominent destinations: the picturesque island of Jeju in South Korea and the vibrant city of Hong Kong. The tour promises an array of exciting activities, including competitive matches against local teams and fan engagement events, all designed to commemorate a decade of unforgettable moments and reinforce the bond between the club, its sponsors, and its international fanbase.
A Decade of Football Excellence: The 10th Audi Summer Tour
FC Bayern Munich is embarking on its tenth Audi Summer Tour, a special event highlighting a decade of collaboration between the renowned football club and Audi. This year's tour, spanning from August 1 to 8, 2026, will take the team to two dynamic Asian locations: Jeju Island in South Korea and the bustling city of Hong Kong. This initiative aims to strengthen global fan connections and showcase world-class football.
The 10th Audi Summer Tour is poised to deliver an immersive experience for football enthusiasts across Asia. Beyond competitive matches, the tour integrates cultural engagement with fan meet-and-greet sessions, interactive events, and open training opportunities, providing unprecedented access to the team. A unique aspect of this year's tour is the specially designed Audi RS e-tron GT, which will be unveiled as a symbol of the enduring partnership and innovation. These elements combine to create a comprehensive program that celebrates the rich history of FC Bayern while embracing its future with Audi.
Exclusive Matches and Unforgettable Fan Experiences
The tour itinerary is packed with exciting fixtures, including a friendly match against Jeju SK FC in South Korea and another highly anticipated game against Aston Villa in Hong Kong. These matches are not just about competition; they are a celebration of football, bringing international talent directly to local fans.
Beyond the pitch, the Audi Summer Tour offers a variety of engaging activities designed to connect the team with its supporters. Fans will have the chance to interact with FC Bayern legends, participate in exclusive fan events, and observe open training sessions, gaining insight into the team's preparations. A highlight of the tour will be the presentation of a unique, specially foiled Audi RS e-tron GT, symbolizing the partnership's innovation. This blend of high-stakes football and direct fan interaction ensures a memorable experience for everyone involved, celebrating a decade of excellence and looking forward to future achievements.
