Former Milwaukee Bucks president Peter Feigin has officially joined We Build Mobile Apps LLC, the pioneering force behind AthleteApps.com, as a key advisor. This strategic move, unveiled on April 28, solidifies the company's commitment to revolutionizing the digital engagement landscape for athletes, influencers, and celebrities. Co-founded by former Bucks player Michael Redd, AthleteApps.com aims to empower individuals with direct ownership of their digital presence and foster unparalleled fan access.
Feigin Takes on Advisory Role at AthleteApps.com, Spearheading Digital Evolution in Sports
In a significant development for the sports technology sector, Peter Feigin, who served as president of the Milwaukee Bucks from 2014 until January 2026, has taken on an advisory position with We Build Mobile Apps LLC, the parent company of AthleteApps.com. This announcement was made on a Tuesday, April 28, following Feigin's impactful 12-season tenure with the Bucks organization, during which he played a pivotal role in the operations of Fiserv Forum and contributed to the team's 2021 NBA Championship victory. Michael Redd, a former Milwaukee Bucks player and co-founder of We Build Mobile Apps, expressed immense enthusiasm about Feigin's addition, highlighting his proven track record of success within the NBA and his global experience in organizational growth. Feigin, in turn, voiced his belief that We Build Mobile Apps and AthleteApps.com are at the forefront of a new digital economy, poised to transform the sports industry by providing athletes with direct control over their digital footprint and fostering free, direct engagement with their fanbase. Prior to his time with the Bucks, Feigin held senior marketing and revenue roles at Deluxe Entertainment Service Group in Burbank, California. We Build Mobile Apps specializes in developing customized applications for sports leagues, teams, athletes, coaches, and celebrities, enabling them to share content and connect with their audiences more effectively.
Feigin's transition to AthleteApps.com signals a growing trend in the sports industry: the increasing recognition of direct-to-fan engagement and digital ownership. His vast experience and strategic vision are poised to significantly accelerate the company's mission to empower athletes and reshape how fans interact with their favorite sports figures. This move underscores the importance of innovation and digital adaptation in the evolving landscape of professional sports, offering a glimpse into the future of athlete-fan relationships.
