Unleashing Potential: From Collegiate Wrestler to Gear Innovator
The Genesis of a Vision: From Mat Dominance to Entrepreneurial Drive
Brock Bergelin, a celebrated figure in Denmark, Wisconsin's wrestling community, distinguished himself early on by securing three state championships. His exceptional talent led him to a Division I career at Central Michigan University, where he continued to compete at an elite level. This period solidified his competitive drive and passion for wrestling, forming the bedrock of his future endeavors.
Transitioning Passions: Crafting a Business from the Ground Up
Upon concluding his collegiate wrestling career, Bergelin sought a new avenue to remain connected to the sport that had profoundly shaped him. His solution emerged from a surprising source: wrestling shoes. Having collected them throughout his formative years, he began designing his own, laying the groundwork for a business venture that initially operated out of his basement. This early stage was characterized by organic growth, fueled by his dedication and coaching involvement.
Expanding Horizons: The Evolution of Chosen Higher Gear
The entrepreneurial seed planted by Bergelin blossomed significantly following his collaboration with Cayden Henschel, a partner from Milwaukee. Together, they cultivated his initial concept into 'Chosen Higher Gear,' a dynamic brand that now encompasses a diverse array of wrestling equipment. Beyond its foundational wrestling shoes, the company's product line expanded to include knee pads, headgear, and custom team apparel, catering to the comprehensive needs of wrestlers.
Cultivating Competitive Spirit: A Business Built on Core Values
For Bergelin, the establishment of Chosen Higher Gear represented more than just a business pursuit; it was an extension of the competitive ethos he had honed as an athlete. He articulated a clear mission: to support and inspire the next generation of wrestlers while rigorously expanding his brand. This philosophy is deeply rooted in his personal experience, transforming his competitive drive into a constructive force for growth and community engagement.
A Landmark Achievement: Partnering with the Wisconsin Badgers
A pivotal moment for Chosen Higher Gear arrived with the announcement of its partnership with the University of Wisconsin's wrestling program. This collaboration marks the company's inaugural venture with a Big Ten institution, signifying a major milestone. Bergelin expressed particular satisfaction in reconnecting with his home state, emphasizing the profound personal and professional significance of this alliance.
Forging Unique Identities: Custom Gear for Elite Athletes
Under this new partnership, Chosen Higher Gear is set to produce exclusive Wisconsin wrestling-branded apparel and footwear for the Badgers. A highlight of this collaboration is the development of a custom wrestling shoe, specifically designed for the team. Bergelin proudly noted that the University of Wisconsin will be unique in the nation, possessing its own custom wrestling shoe tailored for the state's athletes, underscoring the bespoke nature of the company's offerings.
The Enduring Legacy: Foundations of Success and Future Aspirations
Bergelin attributes his business acumen and resilience to the unwavering principles instilled by wrestling and his family. He often cites the blend of his father's steadfast resolve and his mother's nurturing compassion as the guiding forces behind his entrepreneurial journey. This combination of diligent work ethic and empathetic leadership forms the robust foundation upon which Chosen Higher Gear continues to build, aiming for expansive growth and sustained impact within the wrestling community and beyond.
