Joe LaCroix's career trajectory at Baltimore's 105.7 The Fan culminates in his appointment as Brand Manager, a role he earned after a decade of dedicated service. His ascent symbolizes a new era for the sports radio station, emphasizing digital expansion, community engagement, and a human touch in an increasingly AI-driven media landscape. LaCroix's vision prioritizes reinforcing local sports ties, refining on-air talent, and establishing a robust online presence, aiming for sustained growth and relevance in the competitive broadcast industry.
Joe LaCroix Takes the Helm at 105.7 The Fan Amidst Leadership Changes
In a dynamic turn of events for Audacy's 105.7 The Fan in Baltimore, Joe LaCroix, a long-serving member of the team, has been elevated to the pivotal role of Brand Manager. This significant promotion, announced on Thursday, July 16, 2026, at 4:06 AM UTC, marks his transition from a behind-the-scenes producer to a key leadership position. The station has navigated considerable leadership shifts over the past two years, with LaCroix's appointment signifying a commitment to internal talent and continuity.
LaCroix's journey with 105.7 The Fan began over a decade ago. He joined the station after completing a history degree, drawn by his long-standing admiration for its content and personalities. Despite initially not envisioning a management role, circumstances led him to undertake many brand manager responsibilities following previous leadership departures. His experience, particularly after Chuck Sapienza's exit in November 2024 and Scott Jameson's departure a year later due to personal reasons, prepared him for this demanding position. LaCroix, now 34, steps away from his long-held role as producer for The Big Bad Morning Show, a position he cherished since 2021, to imprint his leadership on the station's future. His immediate goals include re-establishing a third voice for the afternoon show, Inside Access with Tim Barbalace and Ken Weinman, and strengthening relationships with Baltimore's professional sports teams and Maryland athletics.
A New Chapter for Sports Radio in Baltimore
Joe LaCroix's promotion to Brand Manager of 105.7 The Fan offers a compelling narrative of perseverance, growth, and adaptability in the rapidly evolving media world. His unique perspective, cultivated from being both a dedicated listener and a seasoned producer, positions him to steer the station toward a future where traditional radio seamlessly integrates with digital innovation. His focus on expanding the station's social media footprint and embracing technology like AI as a supportive tool, rather than a replacement for human creativity, demonstrates a forward-thinking approach. LaCroix's leadership is a beacon of change and a testament to the idea that true success comes from understanding one's audience and evolving with the times while maintaining an authentic human connection.
