A New Era for Georgia Tech Football: Partnership and Progress
Introducing the Landmark Partnership and New Look
The Georgia Tech football team is poised to showcase a novel visual identity as they commence their season. A significant multi-year agreement has been formalized between Georgia Tech Athletics and Veritiv, an Atlanta-based enterprise, making Veritiv the pioneering jersey patch sponsor in the history of the Yellow Jackets' football program.
Veritiv: A Partner in Sustainability for Athletics
Beyond the realm of sports branding, this alliance elevates Veritiv to the status of Official Sustainability Partner for Georgia Tech Athletics. This strategic collaboration underscores a mutual dedication to fostering environmental responsibility within the collegiate sports landscape.
Debut of the New Jerseys and Season Kick-off
Fans will witness the debut of the new Veritiv-branded jerseys when the Yellow Jackets take the field for their 2026 season opener. The highly anticipated match against Colorado is scheduled for Thursday night, with kickoff slated for 8 p.m. at Bobby Dodd Stadium at Hyundai Field.
NCAA Division I's Endorsement of Sponsorships
This innovative partnership aligns with recent developments in collegiate athletics, specifically the NCAA Division I's approval of sponsorship logos on game jerseys, which became effective on August 1st.
Core Tenets of the Collaborative Venture
Georgia Tech has articulated that the foundation of this collaboration rests upon three crucial pillars: sustainability, innovation, and positive community impact. These principles will guide the initiatives undertaken through this partnership.
Driving Sustainability Initiatives Forward
As an integral component of the agreement, Veritiv will actively engage with Georgia Tech Athletics to pursue key sustainability objectives. These include efforts to minimize waste, promote circular economy practices, enhance the sustainability of procurement processes, and leverage data and innovation to optimize resource efficiency.
Empowering Student-Athletes through NIL Opportunities
The partnership also extends its benefits to Georgia Tech's student-athletes, providing valuable opportunities for engagement through Name, Image, and Likeness (NIL) activities, fostering their personal and professional growth.
Leadership Perspectives on the Strategic Alliance
Ryan Alpert, Vice President and Director of Athletics at Georgia Tech, expressed immense pride in welcoming Veritiv as a pioneering partner. Sal Abbate, CEO of Veritiv and an alumnus of Georgia Tech, emphasized that the partnership's influence would extend beyond game days, aiming to cultivate and support future leaders.
Future Expansions in Athletic Sponsorships
Looking ahead, Georgia Tech has indicated plans to unveil additional jersey patch partnerships for other sports programs in the forthcoming months, signaling a broader strategy for corporate engagement across its athletic division
