Former Manchester City chairman David Bernstein vividly recalls the electrifying impact of Kevin Keegan's leadership, which propelled the club back into the Premier League during the 2001/02 season. Keegan, affectionately known as 'King Kev', transformed the team into 'The Entertainers', securing promotion with a record-breaking 108 goals. Bernstein’s reflections underscore Keegan’s unique ability to captivate fans and instill a sense of ambition that was crucial for the club’s revival.
The journey to Premier League promotion under Kevin Keegan began on a high note, 25 years ago, with a decisive 3-0 victory over Watford. This win marked the start of a season that would etch itself into Manchester City's history. Following a disappointing relegation the previous year, the club's board, led by Bernstein, recognized the urgent need for a manager who could make an immediate and significant impact. Despite other strong candidates like David Moyes and Mick McCarthy, Keegan's charismatic persona and proven track record at Newcastle made him the undeniable choice. Bernstein and his colleagues, Dennis Tueart and John Wardle, saw in Keegan not just a manager, but a force capable of reigniting the club's dormant potential and propelling it towards a brighter future.
Keegan's appointment was driven by several key factors. His unexpected resignation from the England managerial role the previous year made him available, a rare opportunity for a club of City's then-stature. Furthermore, his success in rejuvenating Newcastle’s fortunes deeply resonated with the City board, who hoped he could replicate that magic in Manchester. Beyond his tactical acumen, Keegan's larger-than-life persona, honed during his illustrious playing career in the 1970s and 80s, was also a major draw. Bernstein and the board believed his celebrity status would not only attract media attention but also galvanize the fanbase, signaling a new era of ambition for the beloved Blues.
The excitement surrounding Keegan’s arrival was palpable. Thousands of fans eagerly queued for season tickets, demonstrating unwavering support for their new manager. This surge in enthusiasm translated into impressive sales figures, underscoring the fan base's faith in Keegan's vision. Bernstein himself expressed immense satisfaction with this period, describing it as a "win-win" situation where both fans and management were invigorated by the club's renewed sense of purpose. The subsequent signings of experienced players like Stuart Pearce, along with creative talents Eyal Berkovic and Ali Benarbia, further bolstered the squad, laying the groundwork for a season of spectacular attacking football that culminated in a triumphant return to the top flight.
The remarkable 2001/02 season, etched in the memories of Manchester City supporters, saw the team not only gain promotion but do so in spectacular fashion. Their attacking prowess, epitomized by a staggering 108 goals, set an English football record and firmly established them as champions, ten points clear of second-place West Brom. However, the path forward wasn't without its challenges. Bernstein's desire for prudent, long-term stability eventually clashed with Keegan's more ambitious, rapid-growth approach. This divergence in philosophy ultimately led to Bernstein's resignation in March 2003. Despite their professional differences, Bernstein remembers Keegan with profound respect, particularly following his recent passing. He acknowledges Keegan’s immense contribution to football, not just as a manager but as a legendary player, and recognizes the unique entertainment value he brought to the game, leaving an indelible mark on Manchester City’s history.
