Arthur Blank, owner of Atlanta United FC, has officially named Mauricio Culebro, a distinguished executive with a rich background in the Mexican Football Federation, as the new president for both Atlanta United and the city's forthcoming National Women's Soccer League (NWSL) team, slated to commence in 2028. This pivotal announcement marks a significant step in the strategic development of Blank's sports ventures. Culebro's extensive leadership experience, including a five-year tenure as president of Tigres UANL and his operational role within the Mexican Football Federation, positions him as a crucial figure in the expansion and success of these franchises. His proven track record in managing global soccer operations is expected to invigorate Atlanta's soccer landscape, promising a new era of growth and competitive excellence for both clubs.
New Leadership at the Helm: Mauricio Culebro Takes Charge in Atlanta Soccer
On Thursday, March 26, 2026, Arthur Blank, the visionary owner behind AMB Sports and Entertainment, which encompasses the Atlanta Falcons, Atlanta United, and the Atlanta Drive indoor golf league, officially welcomed Mauricio Culebro to Atlanta. Blank expressed immense enthusiasm for Culebro's appointment as the president of Atlanta United FC and the NWSL Atlanta 2028 team. Blank lauded Culebro's impressive career, highlighting his significant contributions to the Mexican Football Federation and his recent leadership at Tigres UANL. During his time with the federation, Culebro was instrumental in organizing Mexico's hosting duties for the upcoming World Cup. Blank underscored Culebro's clear vision and profound experience in elevating successful global soccer entities, asserting that he is the ideal candidate to propel Atlanta United back to its deserved competitive stature and successfully launch the new NWSL club. Culebro, in response, conveyed his honor and excitement to join AMBSE's esteemed leadership team. He emphasized his commitment to dedicating his experience, passion, and unwavering resolve to both Atlanta United and the NWSL Atlanta 2028, aspiring to forge enduring projects that mirror the city's vibrant passion, dynamic energy, and ambitious spirit, making fans proud of their teams.
This strategic appointment signals a bold move for Atlanta's soccer future. Culebro's international experience in managing high-level soccer operations and his passion for the sport are likely to infuse fresh perspectives and robust strategies into both the MLS and NWSL clubs. His leadership is expected not only to enhance the competitive edge of Atlanta United but also to lay a strong foundation for the new NWSL team, fostering a culture of excellence and community engagement. This development could potentially set a new benchmark for sports management in the region, promising exciting times ahead for soccer enthusiasts in Atlanta.
