Sports

Rams' Innovative Fan Engagement for the Upcoming NFL Draft

The Los Angeles Rams are gearing up to revolutionize fan engagement with a series of innovative events leading up to the 2026 NFL Draft. This initiative includes an unprecedented public opening of their Draft House and a dynamic three-day Block Party, both designed to immerse fans in the team's pre-draft excitement while supporting a noble cause.

Experience the Draft Like Never Before: The Rams' Ultimate Fan Celebration!

Unveiling the Rams' Draft House: An Immersive Journey for Fans

The Los Angeles Rams are thrilled to introduce a groundbreaking interactive experience, allowing fans to step inside the team's annual Draft House. This unique opportunity offers an intimate glimpse into the pre-draft preparations, transforming a previously virtual concept into a tangible reality for supporters.

A Virtual Dream Becomes Reality: Puka Nacua's Vision for the Draft House

Just two years prior, the Draft House captivated audiences through a virtual reality tour led by wide receiver Puka Nacua. His enthusiastic endorsement of the Hermosa Beach mansion as the ideal hub for the Rams’ draft activities fueled the team’s decision to open its doors to the public, fulfilling a vision born from a virtual exploration.

Exclusive Access and Merch: Inside the Draft House Fan Experience

This inaugural public event is entirely free, inviting attendees to traverse a gameday-inspired tunnel, symbolizing their entry into the heart of the Rams’ draft operations. A dedicated retail pop-up will also be on-site, offering the latest team merchandise, ensuring fans can proudly display their allegiance.

Key Dates and Location for the Draft House Experience

The Draft House experience will run until April 22, the day preceding the NFL Draft, with daily hours from noon to 7:00 PM PST. Specific dates, April 17 and from April 20-21, will feature adjusted timings, providing flexibility for fans to attend this exclusive event. The venue for this exciting activation is situated at 1231 District Dr, Inglewood, CA 90305.

Rams Host Grand Block Party Alongside Draft Festivities

In conjunction with the Draft House experience, the Rams are orchestrating a vibrant three-day Block Party at Hollywood Park. This lively event will offer attendees the chance to watch the NFL Draft live from The Court, presented by Bud Light, creating a communal and festive atmosphere for all.

Tickets, Proceeds, and Schedule for the Rams Block Party

Tickets for the Block Party are priced at $7, which includes admission and five tokens redeemable for rides or games. A significant aspect of this event is its charitable component, with all proceeds directly benefiting the Rams Foundation. The Block Party will take place from 3:00 PM to 9:00 PM PST on April 23 and 24, concluding on the third day from noon to 6:00 PM PST.