Ravi Shastri, the former head coach and player for the Indian cricket team, recently offered a significant boost to Virat Kohli's One8 brand. During his commentary duties at The Hundred 2026 in England, Shastri was photographed wearing apparel from Kohli's athletic line. This gesture swiftly captured public attention, particularly after a social media post humorously labeled Shastri as a 'proud dad' to Kohli, underscoring their well-known mentor-mentee bond. The incident not only went viral but also highlighted the growing recognition of the One8 brand's footwear and sportswear, which have started making waves internationally. This public endorsement from a respected figure like Shastri further solidifies One8's presence in the competitive sports apparel market, connecting it deeply with the cricketing world and its influential personalities.
Ravi Shastri's Support Elevates One8's Profile
During The Hundred 2026, former Indian cricket coach Ravi Shastri publicly showcased Virat Kohli's One8 brand by wearing its shoes and jumper. This act garnered considerable media and social media attention, especially after a viral post characterized Shastri as a 'proud dad' to Kohli, reflecting their long-standing relationship. This endorsement was particularly impactful, given their successful partnership as captain and coach, which saw the Indian team achieve top rankings in Test cricket and secure historic victories abroad. Shastri's continued support for Kohli's ventures, especially the One8 brand, underscores their deep mutual respect and has helped elevate the brand's recognition, particularly for its expanding footwear and sportswear collections.
The visible support from Ravi Shastri for Virat Kohli's One8 brand during The Hundred 2026 significantly amplified its exposure. His choice to wear One8 products, including the popular shoes and jumper, generated widespread discussion across social media platforms, with many fans noting the strong bond between the mentor and his former player. This public endorsement by Shastri, who guided the Indian team to considerable success between 2017 and 2021, brings increased credibility and visibility to One8. The brand, known for its innovative sportswear and footwear, has already been creating a buzz beyond India's borders. This event further cemented One8's association with top-tier cricket, reinforcing its image as a brand supported by influential figures within the sport and contributing to its growing appeal among consumers.
One8's Expanding Reach Through Cricket Connections and Kohli's Legacy
Virat Kohli's One8 brand is consistently gaining traction, largely through its strategic associations within the cricket community. Beyond Ravi Shastri's recent high-profile endorsement at The Hundred 2026, the brand has benefited from other cricketers sporting its products. For instance, English cricketer Jordan Cox has been seen wearing One8's cricket spikes during the T20 Blast, further extending the brand's visibility and appeal among a diverse audience of cricket enthusiasts. These prominent placements help One8 connect with a broader market, establishing its presence not just as a sportswear line but as an integral part of the modern cricketing lifestyle, supported by both current and former players.
As Virat Kohli approaches the later stages of his illustrious international career, marked by his retirement from T20Is and Test matches—the latter symbolically accompanied by the launch of One8's Seam XVIII Signature Test Red shoe—the brand's future appears robust. The 2027 ODI World Cup presents a pivotal opportunity for Kohli to further cement his legacy, and for One8 to continue its growth. Kohli's past performance, including his crucial role in India's 2011 World Cup victory and his top scoring in the 2023 tournament, positions him as one of the most prominent ODI batsmen of all time. His continued involvement, driven by a desire for team success rather than personal accolades, ensures that the One8 brand remains closely linked to a narrative of excellence, performance, and enduring impact within the global cricketing arena, even as new talent emerges and older stars transition roles.
