Women's Rugby Gains Prominence with BBC Sport Broadcasting Premiership Matches

Feb 12, 2025 at 10:00 AM

The world of women's rugby is set to gain significant exposure as BBC Sport announces an exciting deal to broadcast four key Premiership Women’s Rugby matches, including the grand finale on March 16. Fans can catch all the action live on platforms such as BBC iPlayer and the BBC Sport website. The season is reaching its climax, promising intense competition and unforgettable moments. Coverage begins on February 14 when Harlequins face off against Bristol Bears. With every game playing a crucial role in determining the final lineup, audiences can anticipate high-stakes encounters filled with thrilling plays. This development marks a pivotal moment for women's sports, especially as anticipation builds for the Women's Rugby World Cup 2025.

The decision to showcase these matches comes at a time when interest in women's rugby is rapidly growing. Alex Kay-Jelski, Director of BBC Sport, emphasized the importance of this coverage, noting that it brings fans closer to the heart of the action. "The upcoming Women's Rugby World Cup later this year presents an excellent opportunity for fans to follow top-tier players in Premiership Women's Rugby," he remarked. The season has already delivered numerous highlights, and with so much still undecided, these broadcasts will undoubtedly captivate viewers. The year 2025 is poised to be a landmark for women's sports, and BBC Sport is committed to bringing these critical moments to a wider audience.

Darren Hanley, Head of Marketing for Premiership Women’s Rugby, echoed similar sentiments. He highlighted the unique opportunity presented by this year to expand the reach of women's rugby. "We are thrilled to have partners like BBC Sport and TNT Sports helping us introduce the sport to new audiences," he said. The Rugby World Cup kicking off in August will feature many athletes who also compete in the Premiership, providing a platform for these exceptional role models to shine before a vast television audience.

The schedule includes several high-profile matches: Harlequins versus Bristol on February 14, Gloucester-Hartpury facing Harlequins on February 21, one of the semi-finals to be confirmed later, and the PWR Final on March 16. These games promise not only to entertain but also to inspire future generations of rugby players. As BBC Sport continues to expand its coverage of women's rugby, including exclusive rights to the Women's Six Nations and the Women's Rugby World Cup England 2025, the future looks bright for the sport. The tournament, which starts on August 22, will be hosted across eight locations nationwide, culminating in the final at Twickenham Stadium in London on September 27. This comprehensive coverage underscores BBC Sport's commitment to elevating women's sports.

Beyond the Premiership matches, BBC Sport's extensive portfolio of sporting events ensures a year-round focus on women's athletics. From the Olympic Games to the FIFA World Cups and Wimbledon Championships, the broadcaster aims to provide unparalleled access to some of the most prestigious competitions globally. This dedication to showcasing diverse sports promises to engage and inspire audiences far beyond the rugby field.